Director, Marketing AI & GTM Automation

SentinelOne

Confirmed live today High trust
Remote

Quick summary

Work type
Remote
Location
Remote
Salary
$180,000–$270,000 / yr
Posted
26 days ago
Freshness
Confirmed live today

Market check

Salary context

Competitive pay

How this pay compares to similar roles

Similar $232k
This role $225k
$168k $291k
below market most similar roles pay here above market

This role pays less than 53% of similar roles. Most pay $194,332–$270,618 — the blue band above. At the midpoint, this role pays about $225k versus about $232k for comparable roles.

Based on 240 similar postings.

Employer

About SentinelOne

SentinelOne is a cybersecurity company that provides an AI-powered extended detection and response (XDR) platform. Its Singularity platform delivers autonomous endpoint, cloud, and identity protection for enterprises.

SentinelOne currently has 32 open roles on FindRole.

Listed pay typically runs $170,000–$236,500 across 32 roles with salary data.

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View all roles at SentinelOne

At a glance

TL;DR · Director, Marketing AI & GTM Automation

As Director, Marketing AI & GTM Automation, you will lead a specialized team to define and execute the AI strategy for the go-to-market motion. You will build and manage durable infrastructure that transforms how teams execute, owning the full arc of strategy, implementation, and governance. Key responsibilities include maintaining a prioritized backlog of revenue-linked AI use cases, managing the marketing technology stack, and establishing guardrails for data access and output quality. You will utilize tools including Salesforce, Marketo, Snowflake, and Adobe Experience Platform, while leveraging agent frameworks like LangChain, CrewAI, and LlamaIndex alongside LLM platforms like Claude and OpenAI. This role solves the challenge of operational friction by translating manual processes into automated, measured systems within a brand-sensitive, regulated environment.

What you'll do

  • Maintain a prioritized backlog of AI and automation use cases across the GTM funnel.
  • Establish marketing-specific guardrails for AI data access, brand safety, and audit logging.
  • Own the architecture and roadmap for the marketing technology stack and its AI layer.
  • Set standards for designing, building, and evaluating AI agents and agentic workflows.
  • Build skill libraries, prompt libraries, and training programs to drive marketing org adoption.
  • Hire and lead a team of specialists including GTM engineers and marketing technology leads.
  • Report metrics on cycle-time reduction, output quality, and revenue influence to leadership.

What we're looking for

  • 8+ years of experience across marketing/GTM operations, marketing technology, growth, or a related function.
  • 3+ years of experience leading and developing a mix of technical and operational talent.
  • Demonstrated ownership of a modern GTM/marketing tech stack including Salesforce, Marketo, CDP platforms, and analytics tools.
  • Hands-on fluency with AI agent frameworks, LLM platforms, evaluation/observability tools, and prompt architecture practices.
  • Track record of translating strategy into shipped systems and driving adoption across teams not directly managed.
  • Experience standing up or scaling an AI/automation function inside a larger marketing or GTM organization (preferred).
  • Familiarity with orchestration platforms, APIs, and lightweight scripting in SQL, Python, or JavaScript (preferred).
  • B2B/enterprise SaaS background and experience building AI governance frameworks in regulated environments (preferred).

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