Senior Data Automation/Marketing Ops Lead

What you'll do

• Design and oversee the global marketing technology stack and data platform ecosystem.
• Serve as the primary technical bridge between Marketing and IT to ensure seamless solution implementation.
• Lead the MarTech council to evaluate vendors and marketing use cases from a technical perspective.
• Oversee the development and implementation of a compliant Customer Data Platform (CDP).
• Implement AI and machine learning models to automate manual processes and enable real-time data orchestration.
• Establish scalable operational processes, including SLAs and governance, for global digital operations.
• Enforce strict data quality, tag management, and compliance standards across all acquisition pipelines.

What we're looking for

• Extensive experience in MarTech, Marketing Operations, or Digital Marketing roles with a track record of leading technical initiatives.
• Extensive experience designing and implementing scalable data infrastructure for real-time decisioning.
• Expert knowledge of technical integrations across the MarTech stack, including CDPs, CRMs like Salesforce, and data warehouses like Snowflake or BigQuery.
• Deep technical fluency in AI/ML, Generative AI, and predictive modeling for real-time data orchestration.
• Proven ability to translate business objectives into detailed technical requirements and user stories while managing development backlogs.
• Strong understanding of global data privacy and compliance standards such as GDPR and CCPA.
• Exceptional program management skills using agile methodologies for large-scale cross-functional projects.
• Demonstrated success integrating marketing automation, CRM, predictive analytics, and data enrichment solutions.