Senior Data Automation/Marketing Ops Lead

What you'll do

• Design and oversee the global marketing technology stack and data platform ecosystem.
• Act as the primary technical interface between Marketing and IT to ensure seamless solution design and implementation.
• Lead the MarTech council to evaluate vendors and marketing use cases as the primary technical subject matter expert.
• Direct the development of a fully integrated MarTech ecosystem to enable real-time omnichannel journey orchestration.
• Provide technical leadership for the development and implementation of the Customer Data Platform (CDP).
• Champion technical best practices for real-time data processing, modeling, and AI deployment to automate manual processes.
• Design and implement scalable operational processes, including SLAs and governance, for global digital operations.
• Enforce rigorous data quality, governance, and operational excellence across all acquisition processes and data pipelines.

What we're looking for

• Extensive progressive experience in MarTech, Marketing Operations, or Digital Marketing roles leading technical initiatives.
• Extensive experience driving design and implementation of scalable data infrastructure for real-time decisioning.
• Expert-level knowledge of technical integrations across CDPs, CRMs like Salesforce, and data warehouses like Snowflake or BigQuery.
• Deep technical fluency in leveraging AI/ML, Generative AI, and predictive modeling for real-time data orchestration.
• Proven ability to translate business objectives into technical requirements and user stories while managing development backlogs.
• Strong understanding and practical application of global data privacy and compliance standards like GDPR and CCPA.
• Exceptional program management skills using agile methodologies to drive large-scale, complex cross-functional technical projects (preferred).
• Demonstrated success integrating and scaling Marketing Automation, CRM, Predictive Analytics, and Data Enrichment solutions (preferred).