Senior Marketing Systems and Automation Manager
Cloudflare, Inc
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Market check
How this pay compares to similar roles
This role pays more than 51% of similar roles. Most pay $185,500–$241,113 — the shaded band above. At the midpoint, this role pays about $209k versus about $213k for comparable roles.
Based on 240 similar postings.
Employer
Caterpillar Inc. is the world''s largest manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines, and diesel-electric locomotives. Industry: Heavy Equipment & Manufacturing
Caterpillar currently has 36 open roles on FindRole.
Listed pay typically runs $147,760–$192,710 across 35 roles with salary data.
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At a glance
Principal Systems Architect - Marketing Technology serves as the architecture leader for digital marketing technology, establishing a vision and roadmap for an integrated, secure, and scalable MarTech ecosystem. The role involves designing technical infrastructure, defining data-governance strategies, and architecting end-to-end content supply chains to reduce manual handoffs across platforms like Adobe Experience Manager, Contentful, or Uniform. You will manage requirements analysis, platform strategy, and integration designs involving REST APIs, webhooks, and event-driven processing. The position requires expertise in React/Next.js, Adobe Experience Cloud, PIM systems, and cloud environments such as AWS or Azure. This role solves complex problems regarding fragmented content flows and data orchestration within a global B2B manufacturing environment. Key responsibilities include mentoring technical talent, ensuring privacy-by-design, and delivering measurable business value through automated, AI-enabled personalization across omnichannel activation channels.
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