Principal Software Engineer, Ads Platform
Snap Inc.
Quick summary
Market check
How this pay compares to similar roles
This role pays more than 99% of similar roles. Most pay $169,550–$214,625 — the blue band above. At the midpoint, this role pays about $345k versus about $192k for comparable roles.
Based on 240 similar postings.
Employer
Snap Inc. is a technology and camera company, best known for Snapchat, offering visual communication, augmented reality, and advertising products.
Snap Inc. currently has 103 open roles on FindRole.
Listed pay typically runs $209,000–$313,000 across 93 roles with salary data.
Most-posted roles
At a glance
The Principal Software Engineer, Business Experience joins the Business Experience team to design and implement systems supporting advertiser experiences and the creator ads platform. This role involves leading the vision and strategy for next-generation infrastructure, focusing on scalability, performance, and driving advertiser value. The engineer will innovate new advertiser flows and creator marketplace products while collaborating with cross-functional teams including product management, design, and data science. Key responsibilities include mentoring other engineers and ensuring high standards for availability, operational excellence, and cost management. The position requires deep expertise in building and scaling advertiser or creator platforms, distributed systems, and software design. Candidates must possess strong programming skills for debugging and performance analysis within the ads domain to solve ambiguous problems and manage complex engineering projects.
What does a Software Engineer earn in California?
Median $214500 from 1193 postings across 76 companies.
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