Principal Software Engineer, Ads Platform
Snap Inc.
Quick summary
Market check
How this pay compares to similar roles
This role pays more than 96% of similar roles. Most pay $191,195–$254,750 — the shaded band above. At the midpoint, this role pays about $286k versus about $223k for comparable roles.
Based on 240 similar postings.
Employer
Snap Inc. is a technology and camera company, best known for Snapchat, offering visual communication, augmented reality, and advertising products.
Snap Inc. currently has 85 open roles on FindRole.
Listed pay typically runs $209,000–$313,000 across 75 roles with salary data.
Most-posted roles
At a glance
The Staff Software Engineer, Ads Signals and Measurement joins the Ads Signals and Measurement team to power the monetization ecosystem. This role involves building next-generation signals and measurement systems, stewarding the full lifecycle of third-party signals from ingestion and matching to activation. You will work end-to-end across the stack to innovate on product and infrastructure ideas, ensuring integrity, scalability, and privacy-safe compliance. Key responsibilities include providing technical direction, optimizing cost management, and delivering high-throughput, low-latency data pipelines. You will utilize AI tools and high-velocity engineering workflows to ship scalable services. Required skills include excellent programming, software design, debugging, and performance analysis. The role requires deep domain expertise in advertising technology, specifically focusing on signal ingestion, identity matching, and measurement frameworks within a distributed systems environment.
What does a Software Engineer earn in Washington?
Median $208250 from 395 postings across 38 companies.
Skills
What you'll do
What we're looking for
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