Principal Software Engineer, Ads Format, Level 7

Snap Inc.

Confirmed live yesterday High trust

Quick summary

Work type: On-site
Location: Bellevue, WALos Angeles, CANew York, NYPalo Alto, CASan Francisco, CASeattle, WA
Salary: $276,000–$414,000 / yr
Posted: 100 days ago
Freshness: Confirmed live yesterday
Nearby: 99+ roles within 25 mi

Market check

Salary context

Above market

How this pay compares to similar roles

Similar $203k

This role $345k

$110k most similar roles pay here $447k

This role pays more than 98% of similar roles. Most pay $174,600–$231,000 — the shaded band above. At the midpoint, this role pays about $345k versus about $203k for comparable roles.

Based on 240 similar postings.

Employer

About Snap Inc.

Snap Inc. is a technology and camera company, best known for Snapchat, offering visual communication, augmented reality, and advertising products.

Snap Inc. currently has 76 open roles on FindRole.

Listed pay typically runs $209,000–$313,000 across 58 roles with salary data.

Most-posted roles

View all roles at Snap Inc.

At a glance

TL;DR · Principal Software Engineer, Ads Format, Level 7

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Principal Software Engineer, Ads Format, Level 7 joins the Ads Format team to design and implement highly automated systems for ad format serving, optimization, and A/B testing. This role involves leading the vision and strategy for next-generation infrastructure while innovating new ad format ideas based on market trends and user behavior. The engineer will collaborate with cross-functional teams to deliver solutions focused on scalability, performance, and advertiser value. Key responsibilities include mentoring other engineers and advocating for operational excellence and cost management. Candidates should possess deep expertise in building and scaling ad formats or similar content delivery systems, along with experience in distributed systems and the ads domain. Preferred skills include full stack and cross-platform development capabilities to solve complex problems within the advertising technology space while ensuring high availability for large-scale user-facing products.

What does a Software Engineer earn in Washington?

Median $202800 from 326 postings across 28 companies.

See salary data

Skills

Distributed Systems Full Stack Cross-platform Development A/B Testing Software Design Performance Analysis Test Design Scalability Content Delivery Systems Ads Domain

What you'll do

Design and implement automated systems for ad format serving, optimization, and A/B testing.
Lead the vision and strategy for next-generation ad formats infrastructure focusing on scalability and performance.
Innovate and conceptualize new ad format ideas based on market trends and user behavior.
Ensure high availability, operational excellence, and cost management across all systems.
Mentor and guide other engineers to foster a culture of technical excellence.
Architect and develop distributed systems for large-scale content delivery.
Manage a portfolio of concurrent projects ranging from critical features to long-term research.

What we're looking for

Candidates must have 10+ years of post-Bachelor’s experience, or a Master’s with 9+ years, or a PhD with 6+ years of software development.
Candidates must have at least 2 years of experience in technical leadership or as a domain expert for a technical organization.
Experience is required in architecting, designing, and developing distributed systems.
Proven track record of operating highly-available systems at scale is required.
Deep expertise in building and scaling ad formats or similar user-facing content delivery systems is required.
Candidates must demonstrate experience in technical leadership, ownership, and setting direction for engineering projects.
Experience in the ads domain is required.
Master’s degree in a technical field + 9+ year of post-grad software development.

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