Principal Software Engineer, Ads Format, Level 7

Snap Inc.

Quick summary

Work type
On-site
Location
Santa Monica, CA · Bellevue, WA · Los Angeles, CA · New York, NY · Palo Alto, CA · San Francisco, CA · Seattle, WA
Salary
$276,000–$414,000 / yr
Posted
1 day ago
Nearby
99+ roles within 25 mi

Market check

Salary context

Above market

How this pay compares to similar roles

Similar $193k
This role $345k
$110k most similar roles pay here $447k

This role pays more than 99% of similar roles. Most pay $162,873–$223,750 — the shaded band above. At the midpoint, this role pays about $345k versus about $193k for comparable roles.

Based on 240 similar postings.

Employer

About Snap Inc.

Snap Inc. is a technology and camera company, best known for Snapchat, offering visual communication, augmented reality, and advertising products.

Snap Inc. currently has 55 open roles on FindRole.

Listed pay typically runs $209,000–$313,000 across 39 roles with salary data.

Most-posted roles

View all roles at Snap Inc.

At a glance

TL;DR · Principal Software Engineer, Ads Format, Level 7

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As a Principal Software Engineer on the Ads Format team, you will design and implement highly automated systems for ad format serving, optimization, and A/B testing to enhance user engagement and advertiser return on investment. You’ll lead strategic initiatives for next-generation ad formats infrastructure, ensuring scalability and performance while fostering innovation in market trends and user behavior analysis. Collaborating closely with product management, design, data science, and other engineering teams, you will mentor junior engineers and drive technical excellence across the organization. Ideal candidates possess deep expertise in building scalable ad delivery systems, client-side and full-stack development experience, and a strong track record of cross-platform development and collaborative leadership.

Skills

Python JavaScript React Node.js Docker Kubernetes AWS CI/CD PostgreSQL Redis GraphQL RESTful APIs A/B Testing Scalability Performance Optimization

What you'll do

  • Design and implement automated systems for ad format serving, optimization, and A/B testing.
  • Lead vision and strategy for next-generation ad formats infrastructure focusing on scalability and performance.
  • Innovate new ad format ideas by analyzing market trends, user behavior, and advertiser needs.
  • Mentor other engineers to foster a culture of technical excellence and continuous learning.
  • Collaborate with cross-functional teams to deliver cohesive and impactful solutions.

What we're looking for

  • Deep expertise in building and scaling ad formats or similar user-facing content delivery systems.
  • Experience designing highly automated systems for ad format serving, optimization, and A/B testing.
  • Proven ability to lead vision and strategy for next-generation ad formats infrastructure.
  • Strong client-side and full-stack development experience preferred.
  • Ability to innovate new ad format ideas based on market trends and user behavior.
  • Collaborative leadership approach with cross-functional teams including product management and data science.
  • Experience promoting product excellence, driving multiple concurrent engineering projects.

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