This role pays more than
95%
of similar roles. Most pay
$174,600–$242,635
— the shaded band above.
At the midpoint, this role pays about
$345k
versus about
$209k
for comparable roles.
Based on 240 similar postings.
Employer
About Snap Inc.
Snap Inc. is a technology and camera company, best known for Snapchat, offering visual communication, augmented reality, and advertising products.
Snap Inc. currently has
76 open roles
on FindRole.
Listed pay typically runs
$209,000–$313,000
across 58 roles with salary data.
Principal Software Engineer, Ads Platform will join the Ads Platform team to build next-generation ad formats and backend infrastructure designed to increase clicks and conversion for advertisers. This role involves end-to-end work across new product ideas, experimentation, analysis, and optimization while providing technical direction that influences the entire company. The engineer will manage high-availability systems at scale, ensuring operational excellence, cost management, and security. Key responsibilities include collaborating across teams to meet requirements for a performance advertising suite and utilizing AI tools within high-velocity engineering workflows. Candidates must possess expert programming skills in software design, debugging, and performance analysis. Required expertise includes distributed systems, attribution, measurement, and the ads domain. The role focuses on solving complex problems within the advertising space by delivering scalable services that maintain rigorous standards for code correctness and production quality.
What does a Software Engineer earn in Washington?
Median $202800 from 326 postings across 28 companies.
Distributed Systems
Full Stack
Cross-platform Development
A/B Testing
Software Design
Performance Analysis
Test Design
Scalability
Content Delivery Systems
Ads Domain