Money Management Demand Generation Manager

What you'll do

• Lead multi-channel demand generation strategies across paid media, content syndication, digital events, and account-based marketing.
• Develop region-specific marketing activations to unlock local opportunities for the Money Management product suite.
• Build a cross-functional coalition with Sales, Product Marketing, and Operations to grow the sales pipeline.
• Own and analyze key business metrics including conversion rates, channel effectiveness, and pipeline health.
• Partner with internal teams to define regional requirements for marketing technology and lead management systems.
• Identify and execute innovative ways to reach and engage target audiences for high-priority products.
• Act as a thought leader representing the Americas region in global go-to-market strategy discussions.

What we're looking for

• 5+ years of experience running scaled digital demand generation programs such as growth marketing or regional marketing.
• Experience with GTM direct ownership of an audience or product segment at a B2B company.
• Demonstrated experience building multi-channel demand generation strategies and owning integrated activations across paid media, content, and email.
• Proven experience assessing business health and managing performance metrics like lead generation, funnel conversion, and pipeline progress.
• Strong organization and project management skills to manage multiple complex programs simultaneously.
• Proven experience delivering programs with partners across Sales, Sales Development, Product Marketing, Content, and Event Marketing.
• Ability to navigate ambiguity while building, adapting, and maintaining momentum.
• Fluency with AI tools, scaling new programs from 0 to 1, event marketing, fintech experience, or consulting background (preferred).