This role pays less than
56%
of similar roles. Most pay
$152,250–$214,900
— the shaded band above.
At the midpoint, this role pays about
$172k
versus about
$184k
for comparable roles.
Based on 240 similar postings.
Employer
About Qualcomm
Qualcomm is a leading American semiconductor and telecommunications company based in San Diego, CA.
Qualcomm currently has
615 open roles
on FindRole.
Listed pay typically runs
$155,400–$232,600
across 593 roles with salary data.
Manager, Social Strategy - B2C leads B2C social strategy and planning for Snapdragon-owned channels to establish the brand as a culturally relevant, consumer-facing technology brand. The role involves translating business priorities, product moments, partner activities, and community signals into clear channel strategies, quarterly and monthly briefs, and social-first programs designed to educate and engage consumers. Key responsibilities include defining platform roles for Instagram, TikTok, X, Threads, YouTube, Reddit, and Discord while managing stakeholder input from cross-functional teams like product marketing and communications. The ideal candidate possesses expertise in creator culture, community behavior, and digital marketing to turn technical benefits into consumer-relevant stories. This role solves the challenge of navigating complex brand positioning across passion points like gaming, lifestyle, and personal AI by creating actionable content roadmaps and cohesive social programming for various partner and product launches.
Develop and evolve social media strategies for platforms including Instagram, TikTok, X, YouTube, Reddit, and Discord.
Define channel roles, audience priorities, content formats, and measurement signals for all B2C social channels.
Translate technical product features into consumer-facing stories focused on culture, community, and real experiences.
Lead quarterly and monthly briefing processes to turn cross-functional inputs into prioritized social roadmaps.
Create comprehensive planning materials that integrate product launches, partner activities, and cultural moments into a cohesive content plan.
Develop specific social strategies for partner marketing and product launches including message hierarchy and success metrics.
Collaborate with content and operations teams to move strategic plans into production and execution.
What we're looking for
Bachelor's degree and 3+ years of experience in Communications, Marketing, Public Relations, or a related field.
Associate's degree and 5+ years of experience in Communications, Marketing, Public Relations, or a related field.
High school Diploma and 7+ years of experience in Communications, Marketing, Public Relations, or a related field.
Advanced degrees may substitute for up to two years of work experience.
5+ years of experience in social media strategy, digital marketing, brand strategy, content strategy, creator marketing, or related roles (preferred).
Experience developing social strategies for consumer-facing brands, products, entertainment properties, technology brands, or lifestyle communities (preferred).
Experience partnering with cross-functional stakeholders to plan campaigns, launches, editorial calendars, or always-on content programs (preferred).
Experience in sports collaborations, influencer programs, and using performance data or social listening to inform planning (preferred).
Social Media Management
Paid Media
Generative Engine Optimization (GEO)
LinkedIn
Instagram
Sprinklr
Canva
Content Strategy
Project Management
Digital Marketing
Community Management