Director, Social Media

What you'll do

• Lead global organic social media strategy, channel plans, and editorial priorities across all platforms.
• Manage end-to-end YouTube strategy including content programming, video packaging, and growth optimization.
• Coordinate with Growth Marketing to align paid social efforts with organic messaging and audience targeting.
• Oversee the social media budget, technology stack, and relationships with agencies and production partners.
• Develop and manage employee advocacy programs to increase reach across marketing, sales, and engineering teams.
• Establish measurement frameworks including KPIs and dashboards to report performance to executive leadership.
• Mentor and develop social media managers by setting strategic direction and raising editorial standards.
• Integrate AI tools into the social workflow to improve team efficiency and innovation.

What we're looking for

• 10+ years of experience in social media with at least 5 years leading strategy for a global brand at the senior manager level or above.
• Experience owning a social function end to end, including budget, headcount, tooling, and results as the accountable leader.
• Proven experience leading teams, agencies, and cross-functional programs with clear ownership of outcomes.
• Expertise in YouTube strategy, including channel growth, programming decisions, video formats, packaging, and performance metrics.
• Hands-on experience growing LinkedIn and X as primary channels with expertise in content format and cadence for each.
• Experience managing paid social programs and integrating them with organic social strategies.
• Experience building or scaling employee advocacy programs across multiple functions.
• Proficiency in enterprise social stacks for publishing, listening, and advocacy, such as Sprout Social, Meltwater, and EveryoneSocial.