This role pays more than
55%
of similar roles. Most pay
$165,675–$238,842
— the shaded band above.
At the midpoint, this role pays about
$214k
versus about
$202k
for comparable roles.
Based on 240 similar postings.
Employer
About Airbnb
Founded in 2008 and formerly known as AirBed & Breakfast, Inc., Airbnb is a global marketplace connecting travelers with hosts who offer unique accommodations, ranging from private rooms to entire homes. It operates a massive digital platform for booking stays, experiences, and travel services worldwide.
Airbnb currently has
65 open roles
on FindRole.
Listed pay typically runs
$200,000–$240,000
across 51 roles with salary data.
As a Sr Social Measurement Lead, you will join the marketing and communications team to build a comprehensive social media measurement strategy for global owned channels, influencer programs, and creator initiatives. You will be responsible for defining reporting frameworks, standardizing KPIs across regions, and translating raw performance data into strategic narratives that connect social activity to core business outcomes. Your daily work involves leading a global test-and-learn agenda, designing experiments to exploit algorithmic dynamics, and identifying content opportunities. To succeed, you must possess deep expertise in platform-native analytics for TikTok, Instagram, and YouTube, alongside proficiency in tools like Sprinklr, CreatorIQ, Brandwatch, and Tubular. You will utilize SQL, Excel, and BI tools to query data while leveraging AI to automate workflows and synthesize internal signals with external social trends to drive growth.