Principal Associate Social Media Strategist, Talent Marketing

Capital One Financial

Confirmed live yesterday High trust
Hybrid

Quick summary

Work type
Hybrid
Location
Richmond, VAMcLean, VA
Salary
$120,800–$137,900 / yr
Posted
6 days ago
Freshness
Confirmed live yesterday

Market check

Salary context

Below market

How this pay compares to similar roles

Similar $177k
This role $129k
$109k most similar roles pay here $231k

This role pays less than 82% of similar roles. Most pay $134,850–$218,750 — the shaded band above. At the midpoint, this role pays about $129k versus about $177k for comparable roles.

Based on 239 similar postings.

Employer

About Capital One Financial

Capital One Financial is a bank holding company specializing in credit cards, auto loans, banking, and savings products, known for its data-driven approach to consumer and commercial finance. Industry: Financial Services & Banking

Capital One Financial currently has 1039 open roles on FindRole.

Listed pay typically runs $197,300–$225,100 across 1033 roles with salary data.

Most-posted roles

View all roles at Capital One Financial

At a glance

TL;DR · Principal Associate Social Media Strategist, Talent Marketing

Principal Associate, Social Media Strategist, Talent Marketing joins the Talent Marketing team to educate prospective talent on company culture and values. This role bridges strategic vision with tactical execution by owning channel strategy, translating corporate identity into impactful narratives, and overseeing content planning for LinkedIn and Instagram. The strategist will manage organic and paid campaigns, optimize content for traditional and AI-driven search through Generative Engine Optimization, and develop influencer and executive social programs to bolster employer branding. Key responsibilities include analyzing performance data, managing multi-platform workstreams, and establishing brand governance with cross-functional teams. Required skills include experience in digital marketing, content creation, and paid media within regulated environments. The role utilizes tools like Sprinklr and Canva to manage community engagement, track reporting frameworks, and improve operational efficiency while solving complex recruitment marketing challenges through data-backed social initiatives.

What you'll do

  • Develop and execute organic and paid social media campaigns across platforms like LinkedIn and Instagram.
  • Translate complex platform data and trends into actionable strategic recommendations for audience growth.
  • Manage and optimize content production in partnership with video and blog teams for social performance.
  • Design a comprehensive reporting framework to link social metrics to key talent acquisition outcomes.
  • Develop influencer and executive programs to amplify the employer brand through employee advocacy.
  • Ensure brand governance and compliance across all social media initiatives and enterprise partnerships.
  • Manage community engagement by monitoring and responding to conversations as the voice of Capital One Careers.
  • Implement tools and processes to improve operational efficiency in measuring and scaling the social footprint.

What we're looking for

  • Bachelor's degree or military experience.
  • At least 3 years of experience in digital marketing, social media management, and paid media campaigns.
  • At least 3 years of experience in content and creative development.
  • At least 5 years of social media experience for consumer or candidate audiences (preferred).
  • 1 year of experience adapting social media approach due to impact on Generative Engine Optimization strategy (preferred).
  • Experience working at, or partnering with, agencies or internal creative teams (preferred).
  • Experience working for a large, highly matrixed, or Fortune 100 company (preferred).
  • Experience in employer branding, recruitment marketing, or talent acquisition (preferred).

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