Manager, Integrated Marketing, Consumer - DashPass Habituation

DoorDash, Inc

Confirmed live 2 days ago High trust

Quick summary

Work type
On-site
Location
New York, NYSan Francisco, CASeattle, WALos Angeles, CASunnyvale, CAChicago, ILAustin, TXDenver, COAtlanta, GAMiami, FLBoston, MAWashington, DC
Salary
$142,800–$210,000 / yr
Posted
86 days ago
Freshness
Confirmed live 2 days ago

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Salary context

Competitive pay

How this pay compares to similar roles

Similar $189k
This role $176k
$134k most similar roles pay here $229k

This role pays less than 60% of similar roles. Most pay $160,237–$218,750 — the shaded band above. At the midpoint, this role pays about $176k versus about $189k for comparable roles.

Based on 240 similar postings.

Employer

About DoorDash, Inc

DoorDash, Inc. is an American company operating online food ordering and food delivery. It trades under the symbol DASH. With a 56% market share, DoorDash is the largest food delivery platform in the United States.

DoorDash, Inc currently has 187 open roles on FindRole.

Listed pay typically runs $144,800–$212,950 across 166 roles with salary data.

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At a glance

TL;DR · Manager, Integrated Marketing, Consumer - DashPass Habituation

Manager, Integrated Marketing, Consumer - DashPass Habituation joins the Consumer Integrated Marketing team to drive growth for the DoorDash Marketplace. This role functions as a general manager within the marketing organization, focusing on the DashPass retention and member experience. The primary responsibility involves developing and executing integrated marketing strategies to increase member engagement, foster habit formation, and deepen value for subscribers. Day-to-day tasks include managing the retention marketing budget, leading end-to-end campaigns across CRM, paid media, in-app, push, and SMS channels, and creating scalable A/B testing frameworks for personalization and first-party data activation. The ideal candidate possesses a background in B2C performance and integrated marketing, demonstrating strong cross-functional leadership to collaborate with product, analytics, and engineering teams. This role solves the critical business challenge of increasing subscriber retention and loyalty within the DashPass membership program.

What you'll do

  • Own the DashPass retention marketing strategy to increase member engagement and loyalty.
  • Identify and execute opportunities to improve subscriber retention and deliver more value to members.
  • Lead end-to-end campaign development across CRM, paid media, in-app, push, and SMS channels.
  • Create scalable A/B testing frameworks focused on segmentation, personalization, and first-party data activation.
  • Set quarterly marketing goals and KPIs while establishing reporting systems with analytics and operations teams.
  • Manage and optimize the DashPass retention marketing budget to track ROI and inform leadership decisions.
  • Act as a general manager to ensure cohesive execution across cross-functional teams like product, engineering, and finance.

What we're looking for

  • Bachelor’s degree required; an MBA is preferred.
  • 6+ years of experience in B2C marketing, preferably involving performance, retention, or integrated marketing.
  • Experience standing up new marketing channels and managing multi-channel campaigns across CRM, paid media, in-app, push, and SMS.
  • Ability to manage a significant marketing budget while tracking ROI and making investment recommendations.
  • Proven ability to synthesize complex data into actionable insights for data-driven decision-making.
  • Strong cross-functional leadership skills to collaborate with product, engineering, analytics, and finance teams.
  • Excellent verbal and written communication skills for presenting to senior leaders and external partners.
  • Creative and entrepreneurial mindset to solve problems and build new initiatives with limited resources.

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