Associate Manager, Consumer Retention Marketing

DoorDash, Inc

Confirmed live 2 days ago High trust
Remote

Quick summary

Work type
Remote
Location
Remote
Salary
$108,800–$160,000 / yr
Posted
67 days ago
Freshness
Confirmed live 2 days ago

Market check

Salary context

Below market

How this pay compares to similar roles

Similar $168k
This role $134k
$97k most similar roles pay here $218k

This role pays less than 73% of similar roles. Most pay $130,200–$206,500 — the shaded band above. At the midpoint, this role pays about $134k versus about $168k for comparable roles.

Based on 240 similar postings.

Employer

About DoorDash, Inc

DoorDash, Inc. is an American company operating online food ordering and food delivery. It trades under the symbol DASH. With a 56% market share, DoorDash is the largest food delivery platform in the United States.

DoorDash, Inc currently has 187 open roles on FindRole.

Listed pay typically runs $144,800–$212,950 across 166 roles with salary data.

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View all roles at DoorDash, Inc

At a glance

TL;DR · Associate Manager, Consumer Retention Marketing

Associate Manager, Consumer Retention Marketing joins the Consumer Retention Marketing team to build lasting relationships through personalized, scalable, cross-channel experiences. This role focuses on the new consumer onboarding lifecycle for USMP New, where you will own the journey from initial sign-up to habituation. You will be responsible for defining strategy, managing budgets, and iterating on core programs using a structured test-and-learn approach. Key responsibilities include expanding channel coverage across push, SMS, and in-app platforms while integrating personalization based on customer behavior and segment data. To succeed, you must possess 4–6+ years of experience in lifecycle or retention marketing with technical depth in CRM platforms like Braze, Iterable, or Salesforce Marketing Cloud. You will collaborate cross-functionally with Product, Analytics, and Operations to optimize the onboarding funnel and improve conversion rates for various products including Grocery, Convenience, Alcohol, and Retail.

What you'll do

  • Own the end-to-end new consumer onboarding strategy from initial sign-up through habituation.
  • Execute a structured test-and-learn approach to improve conversion rates across core programs.
  • Expand reach by identifying and implementing new touchpoints across push, SMS, in-app, and other channels.
  • Implement personalized marketing experiences based on customer behavior, attributes, and segment data.
  • Manage the onboarding budget by allocating spend toward high-impact programs and tracking performance.
  • Build a measurement framework to define KPIs and provide data-driven insights for strategy.
  • Collaborate with Product, Analytics, and Operations teams to align on technical requirements and data access.

What we're looking for

  • You must have 4–6+ years of experience in lifecycle, CRM, or retention marketing with strong technical depth.
  • You must have deep familiarity with CRM platforms such as Braze, Iterable, or Salesforce Marketing Cloud.
  • You must have experience executing across email, push, SMS, and in-app channels.
  • You must possess a strong test-and-learn orientation to run structured experiments and interpret results.
  • You must have experience managing a marketing budget and making investment decisions based on performance.
  • You must be able to use data to diagnose funnel breakdowns and create improvement plans.
  • You must possess strong cross-functional collaboration skills to work with Product, Analytics, and Operations teams.
  • You must demonstrate high agency and an ownership mindset to drive change independently.

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