This role pays more than
58%
of similar roles. Most pay
$176,450–$223,950
— the shaded band above.
At the midpoint, this role pays about
$209k
versus about
$200k
for comparable roles.
Based on 240 similar postings.
Employer
About USAA
USAA (United Services Automobile Association) is a San Antonio-based Fortune 500 financial services company founded in 1922, dedicated to providing insurance, banking, and investment solutions exclusively to U.S. military members, veterans, and their families.
USAA currently has
43 open roles
on FindRole.
Listed pay typically runs
$142,820–$273,930
across 28 roles with salary data.
Lead Digital/Technical Product Manager - P&C Digital Commerce joins the team to drive digital commerce and acquisition for Property & Casualty products. This role focuses on transforming how members discover and engage with brands by building next-generation experiences, including AI-powered discovery, Generative Engine Optimization, Answer Engine Optimization, intelligent agents, and conversational interfaces. You will manage the full product lifecycle, from identifying opportunities through research and data-driven insights to defining requirements, managing roadmaps, and overseeing execution across design, engineering, and analytics teams. Key responsibilities include developing business cases for investment, tracking performance against KPIs, and navigating complex technical integrations. The role requires expertise in digital sales funnels, conversion rate optimization, modern web platforms, APIs, and emerging agentic AI capabilities to solve complex problems within the insurance and financial services domain while ensuring seamless, personalized customer journeys at scale.
Develop and maintain product roadmaps based on market intelligence, data-driven insights, and research to improve performance.
Translate customer needs and business requirements into actionable technical initiatives such as epics and features.
Manage the full product lifecycle from initial concept and market validation to final execution and delivery.
Create and present business cases to justify investment in digital products and experience improvements.
Analyze product performance against KPIs and KRIs to identify areas for optimization and improvement.
Lead cross-functional teams across marketing, design, engineering, and analytics to deliver seamless customer journeys.
Research and integrate emerging technologies like AI-powered discovery and conversational interfaces into the commerce platform.
Manage project risks and ensure all digital activities comply with corporate risk and compliance policies.
What we're looking for
Bachelor's degree, or 4 years of relevant education and experience.
8 years of Digital/Technology Product Management experience with an advanced degree, or 8 years of experience with a Bachelor's degree.
Comprehensive knowledge of technology products, emerging platforms, data analysis, and research techniques.
Proven ability to communicate complex technical concepts to cross-functional teams and senior leadership.
Experience in digital commerce or product management within insurance, financial services, retail, travel, telecommunications, or healthcare (preferred).
Demonstrated success in improving digital conversion, revenue, customer acquisition, or engagement through optimization (preferred).
Deep understanding of digital sales funnels, journey optimization, and conversion rate optimization (preferred).
Experience with AI-enabled experiences, conversational interfaces, and emerging agentic AI capabilities (preferred).
Agile
Scrum
Lean Product Development
User Centered Design
Design Thinking
API
Service-Oriented Architecture
Backlog Management
Journey Mapping
Mobile
Web
Chatbots
IVR
ACH Payments
Digital Wallets
Real Time Payments
API
GenAI
Model Context Protocol
Agentic AI
Product Roadmap
Data Analysis
Authentication
Authorization
Scalability
Documentation
Analytics
Experimentation
Apple Pay
Payment Gateways
Tokenization
3-D Secure
ISO 8583
ISO 20022
EMV
APIs
SDKs
Payment Request API
Mobile Commerce
Payment Orchestration
BNPL
Open Banking