General Manager, Ads

eBay

Confirmed live yesterday High trust

Quick summary

Work type
On-site
Location
San Jose, CA
Salary
$256,400–$342,300 / yr
Posted
10 days ago
Freshness
Confirmed live yesterday

Market check

Salary context

Above market

How this pay compares to similar roles

Similar $205k
This role $299k
$127k most similar roles pay here $365k

This role pays more than 93% of similar roles. Most pay $158,800–$250,312 — the shaded band above. At the midpoint, this role pays about $299k versus about $205k for comparable roles.

Based on 240 similar postings.

Employer

About eBay

eBay is a global e-commerce company that operates an online marketplace connecting buyers and sellers for a wide range of new and used goods.

eBay currently has 28 open roles on FindRole.

Listed pay typically runs $188,800–$227,500 across 27 roles with salary data.

Most-posted roles

View all roles at eBay

At a glance

TL;DR · General Manager, Ads

The General Manager, Ads joins a team focused on defining and delivering a bold advertising strategy to fuel growth and unlock new revenue streams for one of the world's largest Retail Media Networks. This leader will be responsible for developing partnerships with brands, agencies, DSPs, SSPs, and ad tech platforms while managing pricing strategies and yield across various inventory types. The role involves collaborating with product and engineering teams to build scalable infrastructure, including AI-driven targeting capabilities, personalization engines, and attribution models. Key responsibilities include establishing performance frameworks, overseeing A/B testing, and mentoring a high-performing organization of sales and ad ops professionals. The position requires expertise in digital advertising, media monetization, and the use of machine learning tools to optimize performance within a complex commerce media environment.

What you'll do

  • Define and implement a company-wide advertising strategy to drive revenue and identify new monetization models.
  • Lead the development of partnerships with brands, agencies, and ad tech platforms like DSPs and SSPs.
  • Own advertising revenue targets, pricing strategies, and yield management across all inventory types.
  • Collaborate with product and engineering teams to build AI-driven targeting capabilities and scalable infrastructure.
  • Establish performance frameworks, KPIs, and real-time dashboards to optimize ad revenue and user engagement.
  • Build and mentor a high-performing advertising organization including sales, operations, and strategy teams.
  • Represent the advertising department in board-level discussions and corporate planning meetings.

What we're looking for

  • 12+ years of experience in digital advertising, media monetization, or platform strategy.
  • 5+ years of experience in senior leadership roles.
  • Experience partnering with Brands, Agencies, and Ad Tech companies.
  • Track record of leading advertising strategy in tech-enabled companies like marketplaces, SaaS, mobile apps, or streaming.
  • Understanding of how to harness AI tools and machine learning technologies for advertising performance and team efficiency.
  • Experience running Retail Media Networks (preferred).
  • MBA or equivalent business/strategy training (preferred).
  • Excellent executive presence, communication, storytelling skills, and a data-driven approach to problem-solving.

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