below marketmost similar roles pay hereabove market
This role pays more than
98%
of similar roles. Most pay
$176,712–$252,011
— the blue band above.
At the midpoint, this role pays about
$582k
versus about
$214k
for comparable roles.
Based on 240 similar postings.
Employer
About Netflix
Netflix is the world''s leading streaming entertainment service, offering a vast library of TV series, films, documentaries, and original content to subscribers in over 190 countries. Industry: Streaming Entertainment & Media
Netflix currently has
179 open roles
on FindRole.
Listed pay typically runs
$436,000–$700,000
across 123 roles with salary data.
The Senior Product Manager, Ads Signal Modeling and Targeting joins the Ads Platform team to own the vision, strategy, and execution of the Ads Targeting Platform. This role involves structuring, surfacing, and activating audience and contextual signals across forecasting, media planning, and advertiser sales. You will lead roadmap prioritization, partner with engineering and data science on signal ingestion, normalization, and taxonomy design, and establish data governance frameworks. Key responsibilities include translating market demands into platform capabilities, managing data taxonomies, and ensuring compliance with advertising regulations. The role requires expertise in DSP platforms, programmatic buying, CTV advertising, APIs, and integration frameworks. You will solve the technical challenge of building scalable targeting infrastructure to differentiate the service within the rapidly growing connected TV advertising space.
What does a Product Manager earn in California?
Median $222500 from 327 postings across 57 companies.
Define and own the long-term strategic vision for the Ads Targeting Platform.
Lead roadmap prioritization by balancing technical dependencies, partner needs, and business objectives.
Partner with engineering and data science to make foundational decisions on signal ingestion and data storage.
Ensure the platform supports the full advertiser sales cycle from forecasting to campaign optimization.
Establish governance frameworks for data quality, signal classification, and regulatory compliance.
Collaborate with sales and marketing to define how targeting capabilities are packaged and positioned to market.
Drive cross-functional alignment across sales, engineering, data science, and legal teams to resolve competing demands.
What we're looking for
10+ years of Product Management experience.
Significant tenure owning ad tech platforms at scale, including targeting infrastructure, signal management, or audience data platforms.
Proven track record of setting product vision and delivering against it in complex, multi-stakeholder environments.
Expert-level understanding of the advertising ecosystem, including DSP platforms, programmatic buying, audience and contextual targeting, and CTV advertising.
Deep experience with data taxonomies, signal classification, and audience data infrastructure.
Ability to make foundational architectural decisions in partnership with engineering and data science regarding ad serving systems, SSPs, DSPs, APIs, and integration frameworks.
Strong UX leadership experience delivering interfaces and workflows for sales, media planning, and operations teams.
Familiarity with advertising data governance, privacy regulations, and the evolving global landscape of targeting compliance.
DSP
Programmatic Buying
Data Engineering
Data Governance
CTV Advertising
Data Taxonomies
Signal Management
Integration Frameworks
Ad Serving Systems
Data Science
GTM Strategy
Remote (Ontario, Canada)+373 days ago
$165,000–$174,000
APIs
System Design
Platform Architecture
Retail Media
Programmatic Advertising
B2B Platform
UX Flows
Reporting Infrastructure
Data Science
Marketplace API
APIs
System Design
Platform Architecture
Retail Media
Programmatic Advertising
B2B Platform
UX Flows
Reporting Infrastructure
Data Science
Marketplace API