Product Manager, Ads Signal Modeling and Targeting

What you'll do

• Define and own the long-term strategic vision for the Ads Targeting Platform's data architecture and audience signals.
• Lead roadmap prioritization by balancing technical dependencies, partner needs, and business objectives.
• Collaborate with engineering and data science to design scalable systems for signal ingestion and taxonomy.
• Translate advertiser market demands into durable platform capabilities that support the full sales cycle.
• Establish governance frameworks for data quality, classification, and compliance with advertising regulations.
• Partner with marketing leadership to define how targeting capabilities are packaged and positioned to market.
• Drive cross-functional alignment between sales, engineering, and data teams to resolve competing demands.

What we're looking for

• Must have at least 10 years of Product Management experience.
• Must have significant tenure owning ad tech platforms including targeting infrastructure or audience data platforms.
• Must possess expert knowledge of the advertising ecosystem, including DSPs, programmatic buying, and CTV advertising.
• Must have deep experience with data taxonomies, signal classification, and audience data infrastructure.
• Must be able to make foundational architectural decisions regarding ad serving systems, SSPs, APIs, and integration frameworks.
• Must have a track record of delivering UX interfaces that make complex data accessible for sales and operations teams.
• Must possess executive-level communication skills to build alignment across engineering, sales, legal, and data teams.
• Must be familiar with advertising data governance and global privacy regulations regarding targeting compliance.