Principal Software Engineer, Ads Platform
Snap Inc.
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How this pay compares to similar roles
This role pays more than 98% of similar roles. Most pay $164,787–$214,500 — the shaded band above. At the midpoint, this role pays about $332k versus about $190k for comparable roles.
Based on 240 similar postings.
Employer
DoorDash, Inc. is an American company operating online food ordering and food delivery. It trades under the symbol DASH. With a 56% market share, DoorDash is the largest food delivery platform in the United States.
DoorDash, Inc currently has 238 open roles on FindRole.
Listed pay typically runs $131,600–$193,500 across 156 roles with salary data.
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At a glance
As a Principal Software Engineer on DoorDash's Ads team, you will serve as the technical leader for the Ads organization, setting architectural direction and driving long-term technical strategy across the full stack. This individual contributor role involves defining technical roadmaps that balance short-term product delivery with long-term platform health, while also mentoring engineers to raise the bar on technical excellence. You will work closely with Machine Learning, Product, Data Science, and Infrastructure teams to align on roadmap priorities, scale foundational systems, and enhance advertiser ROI, platform reliability, and consumer experience. The ideal candidate has over 12 years of industry experience in leading large-scale initiatives, deep expertise in building scalable platform systems, and significant experience in ads or marketplace platforms. Strong technical intuition, cross-functional influence skills, and a growth mindset are essential for this role that operates at director level scope while remaining hands-on.
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