This role pays less than
82%
of similar roles. Most pay
$159,669–$232,848
— the shaded band above.
At the midpoint, this role pays about
$150k
versus about
$196k
for comparable roles.
Based on 240 similar postings.
Employer
About Gen Digital
Gen Digital is a US-based consumer cybersecurity company formed by the merger of NortonLifeLock and Avast. It sells identity protection, antivirus, VPN, and privacy software under the Norton, Avast, AVG, Avira, LifeLock, ReputationDefender, and CCleaner brands.
Gen Digital currently has
23 open roles
on FindRole.
Listed pay typically runs
$172,240–$190,140
across 16 roles with salary data.
As a Freemium Brand Strategy & Campaigns Sr. Manager, you will join the team to shape and operationalize brand strategy across major campaigns, product launches, and core initiatives. You will translate global vision into clear positioning, messaging architecture, and scalable campaign frameworks that balance long-term equity with near-term performance. Your daily work involves designing campaign architectures for Avast, developing content series for paid and organic acquisition, and creating playbooks to enable cross-channel execution in an AI-first environment. You will collaborate with Go-to-Market, Media, Social, and Analytics teams to ensure strategic consistency across global regions. Key requirements include over ten years of experience in brand strategy or integrated marketing, expertise in full-funnel marketing, and the ability to translate audience insights into high-quality briefs. You must possess strong storytelling skills and analytical fluency to connect brand health with measurable business outcomes.