Director, Marketing Analytics & AI Transformation

What you'll do

• Identify repeatable marketing workflows that can be automated using AI and analytics.
• Translate high-level marketing goals into specific agent tasks, analytical requirements, and success metrics.
• Design, implement, and monitor AI agents and tools while establishing necessary guardrails.
• Perform advanced analytics on campaign performance, audience segments, and customer behavior.
• Translate complex analytical findings into actionable recommendations for non-technical senior leadership.
• Lead organizational change and training to drive the adoption of AI-powered marketing tools.
• Establish governance, standards, and best practices for marketing AI agents and experimentation.
• Manage a team of six to execute cross-functional initiatives and resource allocation.

What we're looking for

• 6+ years of specialized experience in marketing analytics, marketing technology, AI/ML, or related disciplines.
• Significant business knowledge within the financial services industry.
• Demonstrated experience leading cross-functional initiatives and influencing senior stakeholders.
• Demonstrated understanding of enterprise marketing workflows and metrics including CRM, paid media, funnels, and attribution.
• Ability to decompose marketing workflows into automatable agent tasks and analytics problems.
• Strong stakeholder communication skills and a product mindset with high comfort operating in ambiguity.
• Proven ability to quantify impact and link analytic outcomes and AI interventions to business value.
• Proficiency in articulating business outcomes and benefits with senior leadership across wide technical domains (preferred).