below marketmost similar roles pay hereabove market
This role pays less than
65%
of similar roles. Most pay
$193,000–$259,447
— the blue band above.
At the midpoint, this role pays about
$208k
versus about
$226k
for comparable roles.
Based on 240 similar postings.
Employer
About Target
Target Corporation is a large-format general merchandise and grocery retailer offering a wide assortment of everyday essentials, apparel, home goods, and electronics through stores and online. Industry: General Merchandise Retail
Target currently has
77 open roles
on FindRole.
Listed pay typically runs
$98,000–$176,000
across 59 roles with salary data.
The Director Product Management - Customer Data Platform leads a global team within Marketing to build next-generation connected enterprise and guest experience platforms. This role involves setting the strategic vision, managing budgets, and defining quarterly Objectives and Key Results for the Enterprise Audience Platform. You will build and mentor a team of product owners to create interoperability across upstream data sources, real-time computation, and downstream activation channels. Key responsibilities include driving product discovery, managing cloud-native pipelines, and delivering AI-powered decision engines and agentic automation. You must utilize agile product development, data analytics, and cloud migration strategies to solve complex problems in audience creation, segmentation, and real-time personalization. The work focuses on unifying guest data to improve retail media marketing efficiency and performance marketing reach.
Set the overall strategic vision, goals, and quarterly OKRs for the product space.
Manage the product budget, financials, and success metrics against identified business outcomes.
Build, coach, and mentor a team of product owners while fostering a culture of transparency.
Drive product discovery with stakeholders to validate hypotheses before committing engineering resources.
Create interoperability across data sources, campaign systems, and external partner networks.
Leverage data and analytics to provide competitive analysis and assess P&L impacts.
Lead platform modernization including cloud migration, real-time analytics, and data quality frameworks.
Negotiate with senior leadership and peers to remove execution-related barriers for the team.
What we're looking for
A four-year degree or equivalent experience is required.
10+ years of product management experience is required.
Experience building and scaling data platforms in martech/adtech, audience platforms, or personalization is required.
Experience leading, coaching, and developing product teams while fostering a culture of transparency and accountability is required.
Demonstrated ability to work with engineering, data science, and architecture teams to develop scalable, cloud-native, near-real-time pipelines is required.
Expert in agile product development with experience shaping complex, multi-pyramid initiatives is required.
Experience delivering AI-powered and agentic automation capabilities, including decision engines and end-to-end workflow automation, is required.
Proven success driving platform modernization, including cloud migration, real-time analytics, and data quality frameworks, is required.
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