Director, Martech Operations

GEICO

Confirmed live yesterday High trust
Hybrid

Quick summary

Work type
Hybrid
Location
New York, NYBethesda, MD
Salary
$150,000–$300,000 / yr
Employment
Full-time
Posted
35 days ago
Freshness
Confirmed live yesterday

Market check

Salary context

Competitive pay

How this pay compares to similar roles

Similar $241k
This role $225k
$132k $318k
below market most similar roles pay here above market

This role pays less than 61% of similar roles. Most pay $208,485–$273,987 — the blue band above. At the midpoint, this role pays about $225k versus about $241k for comparable roles.

Based on 240 similar postings.

Employer

About GEICO

GEICO (Government Employees Insurance Company) is one of the largest auto insurers in the United States, offering affordable auto, home, renters, and other personal insurance products. Industry: Insurance

GEICO currently has 73 open roles on FindRole.

Listed pay typically runs $115,000–$230,000 across 70 roles with salary data.

Most-posted roles

View all roles at GEICO

At a glance

TL;DR · Director, Martech Operations

The Director, Martech Operations joins the Marketing Transformation & Operations team to serve as the delivery engine for critical technical and data-driven programs. This builder role involves reimagining technical program management by creating agile, high-velocity delivery systems for a portfolio of initiatives that emerge weekly. The successful candidate will stand up team designs for ambiguous projects, manage program-level dependencies, and partner with Marketing Systems Design and Technology teams to translate strategy into concrete project plans and milestones. Key responsibilities include establishing lightweight governance, building real-time dashboards, and utilizing AI tools and agents to increase planning speed. The role requires deep fluency in AI and marketing technology to solve the business problem of keeping pace with rapid martech evolution within a complex enterprise environment.

What you'll do

  • Build a high-velocity delivery model for technical programs that adapts to weekly changes in AI and martech initiatives.
  • Design agile rituals, tooling, and decision-making processes to increase the speed of marketing program delivery.
  • Stand up team designs for ambiguous projects by defining roles, ownership, and clear decision rights from the start.
  • Partner with Systems Design and Technology teams to translate marketing use cases into concrete project plans and milestones.
  • Manage cross-program dependencies and portfolio health to resolve conflicts and identify risks before they impact delivery.
  • Establish lightweight governance and real-time dashboards to provide leadership with visibility into portfolio health and key dates.
  • Use AI tools and agents to improve the speed and quality of program planning, tracking, and reporting.
  • Collaborate with the Change Management team to ensure high adoption of new tools and ways of working.

What we're looking for

  • Experience leading program or project management for marketing or product-adjacent initiatives in a fast-moving technology or AI company.
  • Experience building or reinventing program and project management ways of working rather than just administering an existing methodology.
  • Track record of standing up and leading teams around ambiguous, fast-emerging initiatives, including team design and role clarity.
  • Deep fluency in AI and marketing technology, with experience evaluating and deploying new AI/martech tools quickly.
  • Strong program-level dependency and portfolio management skills across multiple concurrent, high-stakes initiatives.
  • Excellent stakeholder management skills to partner with systems design and engineering teams on delivery planning.
  • Excellent communication skills to build momentum and confidence across technical and non-technical audiences.
  • Background in modern, high-velocity delivery environments is valued as much as traditional enterprise PMO experience (preferred).

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