Director, Marketing AI & Automation

What you'll do

• Develop and defend the Marketing AI roadmap by prioritizing use cases based on business impact and capacity.
• Manage the end-to-end lifecycle of AI initiatives from initial idea through pilot testing to scaled production.
• Build and maintain a shared agent and orchestration platform featuring reusable components and data integrations.
• Establish AI governance protocols, including brand-risk scoring and audit processes in partnership with Legal teams.
• Drive organizational adoption by establishing a network of embedded AI liaisons to integrate tools into daily workflows.
• Hire and lead a multidisciplinary team of technical and strategic professionals to scale AI capabilities.
• Report measurable results to leadership regarding capacity gained, speed to market, and overall business impact.

What we're looking for

• 10+ years of experience in marketing technology, growth engineering, applied AI, or technical product management.
• 4+ years of experience leading teams.
• Proven track record of moving AI use cases from proof of concept to scaled operation.
• Strong understanding of marketing operations and the ability to discuss AI's impact on specific channels.
• Technical credibility in agent orchestration, data integration, and evaluation.
• Familiarity with a modern composable stack including CDP, reverse ETL, cloud data platforms, and enterprise LLM tooling (preferred).
• Experience standing up a center of excellence or platform team from zero (preferred).
• Bachelor's degree required; advanced degree in a technical or business field is a plus.