Business Manager, Marketing, Messaging & Personalization

Capital One Financial

Confirmed live yesterday High trust

Quick summary

Work type
On-site
Location
New York, NYMcLean, VARichmond, VAChicago, ILRiverwoods, IL
Salary
$149,800–$171,000 / yr
Posted
9 days ago
Freshness
Confirmed live yesterday

Market check

Salary context

Below market

How this pay compares to similar roles

Similar $184k
This role $160k
$143k most similar roles pay here $218k

This role pays less than 67% of similar roles. Most pay $157,009–$210,562 — the shaded band above. At the midpoint, this role pays about $160k versus about $184k for comparable roles.

Based on 240 similar postings.

Employer

About Capital One Financial

Capital One Financial is a bank holding company specializing in credit cards, auto loans, banking, and savings products, known for its data-driven approach to consumer and commercial finance. Industry: Financial Services & Banking

Capital One Financial currently has 998 open roles on FindRole.

Listed pay typically runs $197,300–$225,100 across 992 roles with salary data.

Most-posted roles

View all roles at Capital One Financial

At a glance

TL;DR · Business Manager, Marketing, Messaging & Personalization

Business Manager - Marketing, Messaging & Personalization (MM&P) joins the Marketing, Messaging & Personalization team to support the Marketing & Messaging Analytics group. This role focuses on emerging channels, specifically Push notifications, to improve data infrastructure and ensure confidence in delivery metrics. The individual will serve as a channel subject matter expert, advising downstream partners on performance interpretation and opt-out impacts. Key responsibilities include executing a value-focused testing agenda, translating complex experiment outcomes into strategic recommendations, and developing measurement methodologies to prove incremental marketing lift across various channels. The role requires strong quantitative orientation, analytical problem-solving, and executive communication skills. Candidates must possess experience in analysis, potentially including consulting or financial services. The position involves managing projects, building business requirements, and collaborating with internal teams like IT, Sales, and Finance to improve service quality and volume.

What you'll do

  • Improve data infrastructure to ensure accurate tracking of delivery metrics and customer actions.
  • Act as a subject matter expert for push notification channels to guide downstream business partners.
  • Educate internal stakeholders on how to interpret performance metrics and understand opt-out impacts.
  • Execute a value-focused testing agenda to expand channel capabilities and maximize business impact.
  • Translate complex experiment results into actionable strategic recommendations for marketing teams.
  • Develop measurement methodologies to isolate and prove the incremental lift of multi-channel marketing.
  • Manage and mentor a team of analysts to develop talent and ensure high performance.
  • Drive product and pricing strategies by performing rigorous modeling and analytics on lending products.

What we're looking for

  • Must have at least 3 years of professional experience performing analysis.
  • Must possess a Bachelor's or Master's degree in a quantitative field or an MBA with a quantitative concentration.
  • Preferred candidates should have 5+ years of experience in analysis.
  • Preferred candidates should have 2+ years of experience in financial services.
  • Preferred candidates should have at least 1 year of experience in consulting.
  • Preferred candidates should have 2+ years of experience in people management.
  • Must possess strong quantitative orientation and a track record of making decisions based on analytics.
  • Must have excellent written and oral communication skills with the ability to influence stakeholders.

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