Entry-Level Software Product Marketing

IBM

Confirmed live yesterday High trust

Hybrid

Quick summary

Work type: Hybrid
Location: New York, NY
Posted: 8 days ago
Freshness: Confirmed live yesterday
Nearby: 99+ roles within 25 mi

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Salary context

How this pay compares to similar roles

Similar $159k

$91k most similar roles pay here $227k

This listing doesn't post a salary. Most similar roles pay $104,000–$213,817.

Based on 240 similar postings.

Employer

About IBM

IBM is a US-based global technology company providing hybrid cloud, AI, consulting, enterprise software, and IT infrastructure products and services.

IBM currently has 506 open roles on FindRole.

Listed pay typically runs $174,632–$197,165 across 5 roles with salary data.

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At a glance

TL;DR · Entry-Level Software Product Marketing

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The 2027 Entry-Level – IBM Software Product Marketing role is situated within the Performance Marketing team, where the focus is on driving scalable revenue growth and generating demand for products. In this position, you will develop content to differentiate offerings, create product-centric experiences for clients, and translate complex services into compelling marketing stories for analysts and partners. You will also analyze the customer journey to identify gaps and recommend improvements. The role requires a passion for hybrid cloud or AI, along with strong communication skills and a data-driven mindset. Key technical competencies include basic knowledge of B2B marketing, go-to-market strategies, A/B testing, and client experience design. Candidates should also possess foundational skills in Excel, Python, or Tableau to support the team's strategic goals within the hybrid cloud and AI product space.

Skills

Hybrid Cloud AI Python Tableau Excel A/B Testing B2B Marketing Field Marketing Client Experience Design

What you'll do

Develop content that positions and differentiates IBM offerings in the market.
Create product-centric experiences designed to delight and inspire prospects and clients.
Translate complex services into marketing messages and compelling stories for analysts, customers, and partners.
Analyze the customer journey to identify experience gaps and provide improvement recommendations.
Execute marketing strategies to drive product awareness and generate leads.
Facilitate product adoption through strategic marketing plans and content creation.
Use data-driven insights to support go-to-market strategies and audience engagement.

What we're looking for

Must have a High School Diploma or GED.
Preferred candidates should hold a Bachelor's Degree.
Must be currently enrolled in an accredited university pursuing a Bachelor's degree.
Must be completing an undergraduate degree program between Winter 2026 and Summer 2027.
Must be fluent in English with strong written and verbal communication skills.
Basic knowledge of product marketing, product management, B2B marketing, or related fields is required.
Basic understanding of go-to-market strategies, audience strategies, client experience design, and A/B testing is required.
Work authorization now or in the future, are not eligible for hire.