Entry-Level Marketing Analytics

IBM

Confirmed live yesterday High trust

Hybrid

Quick summary

Work type: Hybrid
Location: New York, NY
Posted: 8 days ago
Freshness: Confirmed live yesterday
Nearby: 99+ roles within 25 mi

Market check

Salary context

How this pay compares to similar roles

Similar $167k

$106k most similar roles pay here $226k

This listing doesn't post a salary. Most similar roles pay $120,737–$214,000.

Based on 240 similar postings.

Employer

About IBM

IBM is a US-based global technology company providing hybrid cloud, AI, consulting, enterprise software, and IT infrastructure products and services.

IBM currently has 506 open roles on FindRole.

Listed pay typically runs $174,632–$197,165 across 5 roles with salary data.

Most-posted roles

View all roles at IBM

At a glance

TL;DR · Entry-Level Marketing Analytics

Role Posting Log in to save

2027 Entry-Level — Marketing Analytics is an internship role within the Performance Marketing team, where you will contribute to driving scalable and predictable revenue growth. You will work collaboratively to uncover, synthesize, and apply analytical insights that guide strategic marketing execution and address core business challenges. Your daily work involves optimizing paid media campaigns, designing omni-channel audience journeys for personalized content delivery, and exploring innovations at the intersection of marketing and generative AI for content creation and process automation. To succeed in this role, you must possess a data-driven mindset and proficiency in SQL, Excel, Python, and R for data analysis. Additionally, the role utilizes Tableau, PowerBI, and Cognos for data visualization to solve complex problems regarding brand relevance and demand generation for priority products within the marketing ecosystem.

Skills

SQL Excel Python R Tableau PowerBI Cognos Generative AI Marketing Automation Data Analytics Hybrid Cloud

What you'll do

Uncover, synthesize, and apply analytical insights to drive strategic and tactical marketing outcomes.
Optimize paid media campaigns to increase brand relevance and generate demand for priority products.
Analyze and design omni-channel audience journeys to deliver personalized content to prospective clients.
Drive innovation at the intersection of marketing and AI through generative tools and process automation.
Answer complex analytics questions to support specific business objectives within the Marketing Analytics team.
Present final project outcomes to a large audience of leaders, practitioners, and peers.

What we're looking for

Must have a High School Diploma or GED.
A Bachelor's degree is preferred.
Must be currently enrolled in an accredited university and completing an undergraduate program between Winter 2026 and Summer 2027.
Must possess strong written and verbal communication skills in English.
Must demonstrate problem-solving, analytical, and data-driven mindset.
Proficiency in SQL, Excel, Python, or R for data analysis is required.
Preferred experience includes basic knowledge of marketing, communications, and market research.
Work authorization now or in the future, are not eligible for hire.