Intern - Software Product Marketing

IBM

Confirmed live yesterday High trust

Hybrid

Quick summary

Work type: Hybrid
Location: New York, NY
Employment: Intern
Posted: 6 days ago
Freshness: Confirmed live yesterday
Nearby: 99+ roles within 25 mi

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Salary context

How this pay compares to similar roles

Similar $182k

$121k most similar roles pay here $247k

This listing doesn't post a salary. Most similar roles pay $133,462–$231,037.

Based on 240 similar postings.

Employer

About IBM

IBM is a US-based global technology company providing hybrid cloud, AI, consulting, enterprise software, and IT infrastructure products and services.

IBM currently has 506 open roles on FindRole.

Listed pay typically runs $174,632–$197,165 across 5 roles with salary data.

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At a glance

TL;DR · Intern - Software Product Marketing

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2027 Intern – IBM Software Product Marketing is a high-visibility internship within the Performance Marketing team focused on driving scalable revenue growth and demand for hybrid cloud and AI products. The intern will collaborate with teammates to develop content that differentiates offerings, create product-centric experiences for clients, and translate complex services into compelling marketing stories for analysts and partners. Key responsibilities include evaluating the customer journey to identify experience gaps and providing strategic recommendations. Candidates should possess strong written and verbal communication skills along with a basic understanding of go-to-market strategies, audience strategy, and A/B testing. The role requires a data-driven mindset and proficiency in tools such as Excel, Python, or Tableau. This position addresses the challenge of converting market demand into measurable business impact through strategic marketing plans and innovative content creation.

Skills

Hybrid Cloud AI Python Tableau Excel A/B Testing B2B Marketing Field Marketing

What you'll do

Develop content that positions and differentiates IBM offerings in the market.
Create product-centric experiences designed to delight and inspire prospects and clients.
Translate complex services into compelling marketing messages for analysts, customers, and partners.
Analyze the customer journey to identify experience gaps and provide improvement recommendations.
Execute strategic marketing plans to drive product awareness and generate measurable leads.
Develop go-to-market strategies and audience strategies to meet business objectives.
Create content that facilitates product adoption through compelling storytelling.

What we're looking for

Must have a High School Diploma or GED.
Preferred candidates should hold a Bachelor's Degree.
Must be currently enrolled in an accredited university pursuing a Bachelor's degree.
Must be a rising senior for the 2027-2028 school year and available for Summer 2027.
Must have fluent English skills with strong written and verbal communication abilities.
Must possess basic knowledge of product marketing, B2B marketing, or related fields.
Must have a basic understanding of go-to-market strategies, audience strategies, and A/B testing.
Work authorization now or in the future, are not eligible for hire.