Talent Brand Manager

GitLab

Confirmed live 2 days ago High trust
Remote

Quick summary

Work type
Remote
Location
Canada
Salary
$95,200–$160,800 / yr
Posted
8 days ago
Freshness
Confirmed live 2 days ago

Market check

Salary context

Below market

How this pay compares to similar roles

Similar $192k
This role $128k
$79k most similar roles pay here $245k

This role pays less than 94% of similar roles. Most pay $160,400–$224,000 — the shaded band above. At the midpoint, this role pays about $128k versus about $192k for comparable roles.

Based on 240 similar postings.

Employer

About GitLab

GitLab is an all-remote software company that develops an AI-powered DevSecOps platform combining source code management, CI/CD, security scanning, and project planning in a single application.

GitLab currently has 79 open roles on FindRole.

Listed pay typically runs $137,400–$213,600 across 61 roles with salary data.

Most-posted roles

View all roles at GitLab

At a glance

TL;DR · Talent Brand Manager

As a Talent Brand Manager on the Talent Brand team, you will shape how prospective and current team members perceive the company by bringing the employer value proposition to life through storytelling, recruitment marketing, and candidate education. You will be responsible for translating corporate direction into authentic messaging, delivering integrated campaigns across social media, talent communities, and recruiter channels while developing content that highlights culture, values, and career growth. To succeed, you must possess expertise in content strategy, editorial judgment, and campaign management. You will utilize performance data, audience insights, and artificial intelligence tools to optimize the candidate journey and improve hiring outcomes. This role focuses on solving the challenge of connecting external reputation to internal culture by creating inclusive, transparent experiences that effectively communicate the impact of working within the organization.

What you'll do

  • Translate GitLab's employer value proposition into clear and authentic candidate-facing messaging.
  • Execute integrated talent brand campaigns across social media, career content, events, and recruiter channels.
  • Create and curate stories featuring team members, leadership, culture, and career growth opportunities.
  • Partner with Talent Acquisition to develop targeted content for pipeline generation and conversion.
  • Improve the candidate journey by providing transparent and consistent information at every touchpoint.
  • Analyze content performance, funnel metrics, and candidate feedback to improve recruitment outcomes.
  • Manage projects and external partners while optimizing talent brand systems using AI tools.

What we're looking for

  • Experience in talent brand, employer brand, recruitment marketing, content strategy, communications, or a related field.
  • Experience translating a brand or employer value proposition into content, campaigns, or audience experiences.
  • Strong storytelling, writing, editing, and editorial judgment across multiple channels.
  • Experience planning and delivering campaigns or programs with multiple stakeholders, dependencies, and deadlines.
  • Proficiency using performance data, audience insights, feedback, and market research to improve outcomes.
  • Ability to influence across functions and work with senior stakeholders, creative partners, or vendors.
  • Ability to manage ambiguity and move from strategy to execution in an asynchronous environment.
  • Valid work authorization for the applicable location.

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