SEO Product Manager

Zillow

Confirmed live yesterday High trust
Remote

Quick summary

Work type
Remote
Location
Remote
Salary
$128,600–$205,400 / yr
Employment
Full-time
Posted
3 days ago
Freshness
Confirmed live yesterday

Market check

Salary context

Below market

How this pay compares to similar roles

Similar $208k
This role $167k
$113k $271k
below market most similar roles pay here above market

This role pays less than 84% of similar roles. Most pay $177,250–$239,443 — the blue band above. At the midpoint, this role pays about $167k versus about $208k for comparable roles.

Based on 240 similar postings.

Employer

About Zillow

Zillow Group is a leading real estate and rental marketplace providing consumers with data, tools, and services to find, buy, sell, rent, and finance homes, and connecting buyers with agents and lenders. Industry: Real Estate Technology & Marketplace

Zillow currently has 52 open roles on FindRole.

Listed pay typically runs $164,400–$262,600 across 42 roles with salary data.

Most-posted roles

View all roles at Zillow

At a glance

TL;DR · SEO Product Manager

The SEO Product Manager joins the Traffic team to manage search engine optimization and generative engine optimization across Zillow Group brands. This role involves owning specific SEO surfaces, such as landing pages and calculators, to drive organic visits and AI visibility. You will prioritize high-impact tasks, run experiments like internal linking tests, and build prototypes or pages directly using AI coding tools like Claude Code. Key responsibilities include translating SEO requirements into technical work involving crawling, rendering, indexing, and structured data. You will partner with content and engineering teams to scale programmatic pages and automate data accuracy. Required skills include SEO fundamentals, generative engine optimization knowledge, and experience with Google Search Console and Google Analytics. You must be able to use SQL, Python, HTML, CSS, and JavaScript for analysis and web rendering.

What you'll do

  • Own and grow specific SEO surfaces like landing pages, calculators, and new construction search visibility.
  • Prioritize and execute high-impact experiments to increase organic visits and AI visibility.
  • Build and ship landing pages, prototypes, and experiments directly using AI coding tools.
  • Scale programmatic and community-driven pages including professional directories and local highlights.
  • Translate technical SEO requirements into scoped work for engineering teams regarding crawling and indexing.
  • Automate data updates for long-form content to ensure accuracy and currency.
  • Measure performance using search, analytics, and AI visibility data to report results and trade-offs.

What we're looking for

  • 5+ years of related experience in SEO, growth, product management, or a closely related field.
  • 3+ years of related experience with a Master's degree.
  • Solid SEO fundamentals across technical SEO (crawling, rendering, indexing, structured data, internal linking) and content SEO.
  • Working knowledge of generative engine optimization and experience using AI search tools.
  • Hands-on experience with AI coding and building tools to ship real pages, tools, or experiments.
  • Experience designing and running experiments, such as A/B tests, and measuring outcomes with Google Search Console and Google Analytics.
  • Experience at a large marketplace, aggregator, or publisher with a large programmatic page footprint (preferred).
  • Comfort with SQL and/or Python for analysis and automation (preferred).

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