Senior Strategist, Digital

What you'll do

• Translate digital performance data into actionable insights to guide marketing and digital experience decisions.
• Own monthly reporting for brand and site performance, including leads, sales, and clickstream activity.
• Analyze and communicate performance trends across different brands, sites, and dealer audiences.
• Evaluate digital behavior and engagement across mobile and desktop experiences using heat maps and clickstream data.
• Present concise findings and recommendations that connect key metrics to business outcomes for executive audiences.
• Create repeatable data products, automated reporting workflows, and self-service solutions to improve data accessibility.
• Partner with stakeholders to define analytical requirements and align deliverables with business priorities.

What we're looking for

• Bachelor’s degree in mathematics, economics, computer science, data science, management information systems, or a related discipline.
• 5–7 years of experience in analytics, digital insights, marketing analytics, or a related field.
• Expert-level SQL skills and experience querying and analyzing data in Databricks or a similar environment.
• Proficiency with Adobe Analytics and/or Adobe Customer Journey Analytics.
• Strong understanding of clickstream data and digital customer behavior.
• Demonstrated ability to tell stories with data and communicate insights to executive, business, and technical audiences.
• Graduate degree in a related discipline (preferred).
• Experience with Python, Microsoft Azure, or designing automated reporting and self-service data solutions (preferred).