below marketmost similar roles pay hereabove market
This role pays more than
50%
of similar roles. Most pay
$155,000–$229,068
— the blue band above.
At the midpoint, this role pays about
$186k
versus about
$192k
for comparable roles.
Based on 240 similar postings.
Employer
About Pacific Life
Pacific Life is a life insurance company offering a wide range of life insurance, annuity, and investment products and services to individuals, businesses, and pension plans. Industry: Life Insurance & Annuities
Pacific Life currently has
57 open roles
on FindRole.
Listed pay typically runs
$145,080–$177,320
across 36 roles with salary data.
The Senior Salesforce Marketing Cloud Engineer joins the Salesforce Center of Excellence team to lead the architecture, design, and optimization of marketing solutions. This role involves collaborating with marketing leadership and data analysts to shape customer engagement strategies and the technology roadmap. Key responsibilities include designing sophisticated customer journeys, implementing segmentation strategies, and building scalable integrations between Marketing Cloud, Salesforce CRM, Data Cloud, and enterprise data platforms. The candidate must possess expert-level knowledge of Email Studio, Journey Builder, Automation Studio, and SQL development, alongside proficiency in AMPscript, SSJS, and Marketing Cloud APIs. The position addresses complex technical problems within a regulated industry, requiring a deep understanding of data architecture, integration patterns, customer identity management, and email marketing compliance standards like CAN-SPAM.
Lead the architecture, design, development, and optimization of Salesforce Marketing Cloud solutions.
Design and implement sophisticated customer journeys, triggered communications, and marketing automation processes.
Build scalable integrations between Marketing Cloud, Salesforce CRM, Data Cloud, and enterprise data platforms.
Define technical standards, governance, security controls, and best practices for the Marketing Cloud platform.
Evaluate emerging Salesforce technologies and recommend innovative solutions to improve operational efficiency.
Mentor developers and technical team members to establish platform excellence across the organization.
Serve as a trusted advisor to marketing leadership to shape customer engagement strategies and technology roadmaps.
What we're looking for
7+ years of hands-on Salesforce Marketing Cloud experience.
Expert-level knowledge of Email Studio, Content Builder, Journey Builder, Automation Studio, Contact Builder, audience segmentation, and subscriber management.
Strong SQL development skills for complex audience creation and data management.
Experience with AMPscript, Server-Side JavaScript (SSJS), Marketing Cloud APIs, CloudPages, and automation development and troubleshooting.
Proven experience designing, implementing, and optimizing enterprise-scale marketing automation and customer journey solutions.
Strong understanding of data architecture, integration patterns, and customer identity management.
Knowledge of email marketing compliance and legal requirements, such as CAN-SPAM.
10+ years of CRM, marketing technology, or related platform experience (preferred); Salesforce Data Cloud implementation experience (preferred); Salesforce Marketing Cloud Consultant and/or Developer certifications (preferred).
Salesforce
Data Cloud
Agentforce
Voice AI
Lightning
Einstein
Bolt
Marketing Cloud
Health Cloud
Life Sciences Cloud
MuleSoft
REST
SOAP
Veeva Vault
Veeva CRM
CRM Integration
data model, ing
Identity Resolution