Marketing Automation Engineer

HP Inc.

Confirmed live yesterday High trust

Quick summary

Work type
On-site
Location
Vancouver, WATlaquepaque, Jal., Mexico
Salary
$83,000–$127,800 / yr
Posted
125 days ago
Freshness
Confirmed live yesterday
Closes
Nov 28, 2026

Market check

Salary context

Below market

How this pay compares to similar roles

Similar $180k
This role $105k
$67k most similar roles pay here $232k

This role pays less than 96% of similar roles. Most pay $143,000–$216,012 — the shaded band above. At the midpoint, this role pays about $105k versus about $180k for comparable roles.

Based on 240 similar postings.

Employer

About HP Inc.

HP Inc. is a global technology company that develops and sells personal computers, printers, and related supplies and services. Its products include laptops, desktops, workstations, and printing solutions for consumers and businesses worldwide.

HP Inc. currently has 116 open roles on FindRole.

Listed pay typically runs $130,700–$205,200 across 97 roles with salary data.

Most-posted roles

View all roles at HP Inc.

At a glance

TL;DR · Marketing Automation Engineer

As a Marketing Automation Engineer, you will join a cross-functional team to design and implement scalable, data-driven marketing automation solutions that deliver personalized customer experiences across the full lifecycle. You will be responsible for developing complex email and SMS programs using Salesforce Marketing Cloud tools like Journey Builder, Automation Studio, AMPscript, and SSJS. Your daily work involves architecting data flows between SFMC and upstream systems, building reusable code libraries, and managing REST and SOAP API integrations to synchronize subscriber data. You will also manage CRM governance, ensure compliance with regulations like GDPR and CAN-SPAM, and monitor campaign performance metrics. The role requires technical expertise in SQL-based audience filters, email deliverability principles, and CDP integrations to solve the challenge of delivering timely, relevant, and compliant communications across global audiences through sophisticated technical architecture.

What you'll do

  • Develop and maintain complex email and SMS programs using Salesforce Marketing Cloud tools like Journey Builder and Automation Studio.
  • Write and manage custom AMPscript and SSJS libraries to create dynamic content and shared data frameworks.
  • Architect data extensions, flow logic, and integration pipelines between SFMC and internal CRM or CDP systems.
  • Build REST and SOAP API integrations to synchronize subscriber data and trigger real-time transactional sends.
  • Enforce CRM governance standards including data quality, suppression lists, and global privacy compliance like GDPR and CAN-SPAM.
  • Establish pre-send validation workflows with QA teams to ensure content accuracy and link integrity.
  • Monitor campaign performance metrics to identify opportunities for technical and strategic optimization.
  • Manage the roadmap for CRM platform enhancements and new channel integrations aligned with business goals.

What we're looking for

  • Bachelor's degree in Computer Science, Information Systems, Marketing Technology, or a related field.
  • MBA or advanced business degree (preferred).
  • 5+ years of hands-on experience with enterprise CRM platforms, preferably Salesforce Marketing Cloud.
  • Salesforce Marketing Cloud certifications such as Email Specialist, Developer, or Consultant (preferred).
  • Advanced proficiency in AMPscript and SSJS for dynamic content rendering and real-time personalization logic.
  • Strong working knowledge of REST and SOAP APIs for CRM integrations and subscriber data synchronization.
  • Experience designing relational data extension schemas, segmentation queries, and SQL-based audience filters within SFMC.
  • Solid understanding of email deliverability principles and familiarity with data privacy regulations like GDPR, CAN-SPAM, and CASL.

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