Senior Product Manager, Marketing Platform

What you'll do

• Manage the Marketing Platform roadmap by translating vision and channel needs into prioritized investments.
• Build tools and integrations to enable faster, self-service campaign execution for marketing teams.
• Develop predictive and AI-assisted capabilities to forecast customer responses and recommend creative content.
• Connect third-party integrations and data sources to automate workflows and improve targeting.
• Strengthen attribution and reporting to provide visibility into cross-channel acquisition costs and incrementality.
• Evaluate investments based on their contribution to borrower originations and acquisition efficiency.

What we're looking for

• 6+ years of product management experience, including ownership of internal platforms, integrations, or tools supporting marketing, partnerships, or operations.
• Demonstrated ability to turn stakeholder needs and workflow problems into a clear roadmap and deliver solutions with Engineering and cross-functional partners.
• Ability to define success metrics, assess business impact, and use data to prioritize competing investments.
• Strong communication and relationship-building skills to align stakeholders from individual contributors to senior leaders and influence decisions without direct authority.
• Experience building marketing technology for Lifecycle, Digital, Direct Mail, or Affiliates and Partnerships (preferred).
• Experience with audience management, campaign automation, attribution, or incrementality measurement (preferred).
• Experience connecting systems and workflows across marketing channels (preferred).
• Experience applying AI or machine learning to workflows or business decisions (preferred).