Senior Manager, Integrated Marketing

Qualcomm

Confirmed live yesterday High trust

Quick summary

Work type
On-site
Location
San Diego, CA
Salary
$158,800–$238,200 / yr
Posted
98 days ago
Freshness
Confirmed live yesterday
Closes
Dec 2, 2026

Market check

Salary context

Competitive pay

How this pay compares to similar roles

Similar $203k
This role $198k
$149k most similar roles pay here $248k

This role pays less than 54% of similar roles. Most pay $176,437–$228,837 — the shaded band above. At the midpoint, this role pays about $198k versus about $203k for comparable roles.

Based on 240 similar postings.

Employer

About Qualcomm

Qualcomm is a leading American semiconductor and telecommunications company based in San Diego, CA.

Qualcomm currently has 623 open roles on FindRole.

Listed pay typically runs $148,300–$222,500 across 603 roles with salary data.

Most-posted roles

View all roles at Qualcomm

At a glance

TL;DR · Senior Manager, Integrated Marketing

Senior Manager, Integrated Marketing - Qualcomm serves as an individual contributor within the marketing team, focusing on orchestrating brand and demand efforts across product portfolios. This practitioner role involves owning integrated marketing strategy and execution for the Qualcomm brand, specifically targeting technology pillars like 6G and AI. The successful candidate will partner with Product Marketing to triage launch requests, manage campaign programs, and execute a tiered activation model. Day-to-day responsibilities include designing full-funnel campaign architectures, managing always-on programs, and representing the brand at major industry events like MWC and CES. Key competencies include expertise in paid, earned, and owned channels, campaign architecture, and performance measurement. The role requires proficiency in marketing semiconductor or platform brands and a strong fluency in AI to utilize generative tools for improving marketing effectiveness and scale.

What you'll do

  • Own the integrated marketing strategy and execution plan for the Qualcomm brand portfolio.
  • Partner with Product Marketing Managers to triage launch requests and develop integrated briefs.
  • Lead full-funnel campaign architecture for Tier 1 and Tier 2 launches across various channels.
  • Manage always-on programs, seasonal campaign calendars, and reactive activations for technology pillars.
  • Represent the business units at major industry events like MWC, CES, and Computex.
  • Define success metrics for marketing programs to track awareness and pipeline contribution.
  • Provide regular performance updates and use data to improve future campaign planning.

What we're looking for

  • Bachelor's degree and 4+ years of experience in Communications, Marketing, or Public Relations.
  • Associate's degree and 6+ years of experience in Communications, Marketing, or Public Relations.
  • High school diploma and 8+ years of experience in Communications, Marketing, or Public Relations.
  • Preferred: 8+ years of integrated or brand marketing experience.
  • Experience managing full-funnel marketing programs across paid, earned, and owned channels.
  • Proficiency in campaign architecture from brand strategy through channel activation and measurement.
  • Experience marketing semiconductor, platform, or technology brands (B2B or B2B2C).
  • Demonstrated AI fluency with the ability to use generative AI and automation tools for marketing.

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