Manager, Integrated Marketing - Snapdragon

Qualcomm

Quick summary

Work type: On-site
Location: San Diego, CA
Salary: $129,700–$194,500 / yr
Posted: 7 days ago
Closes: Dec 2, 2026
Nearby: 99+ roles within 25 mi

Market check

Salary context

Below market

How this pay compares to similar roles

Similar $191k

This role $162k

$119k most similar roles pay here $232k

This role pays less than 74% of similar roles. Most pay $161,450–$221,075 — the shaded band above. At the midpoint, this role pays about $162k versus about $191k for comparable roles.

Based on 239 similar postings.

Employer

About Qualcomm

Qualcomm is a leading American semiconductor and telecommunications company based in San Diego, CA.

Qualcomm currently has 660 open roles on FindRole.

Listed pay typically runs $154,000–$231,000 across 429 roles with salary data.

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At a glance

TL;DR · Manager, Integrated Marketing - Snapdragon

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The Manager of Integrated Marketing for Snapdragon at Qualcomm Technologies is an individual contributor role within the newly established Integrated Marketing function, responsible for orchestrating brand and demand efforts across a portion of Qualcomm’s Snapdragon business units. This practitioner position involves embedding in BU pillars to partner directly with Product Marketing Managers on campaign programs and launches, ensuring disciplined execution across a tiered activation model. Key responsibilities include owning integrated marketing strategies, managing full-funnel campaigns, and representing Snapdragon at industry events while collaborating closely with the Director of Integrated Marketing on resource allocation and decision-making. The ideal candidate has over 8 years of experience in integrated or brand marketing, expertise in campaign architecture, and proficiency in leveraging AI tools to enhance marketing effectiveness. This role requires strong cross-functional collaboration skills and a deep understanding of semiconductor or technology brands.

Skills

AI Generative AI Automation tools Campaign architecture Performance metrics Marketing analytics Channel activation Brand strategy Tiered launch frameworks IM operating models Matrixed environment management Cross-functional collaboration Semiconductor marketing B2B2C marketing B2B marketing

What you'll do

Own the integrated marketing strategy and execution plan for Snapdragon portfolio areas.
Lead full-funnel campaign architecture for Tier 1 and Tier 2 launches from platform to activation.
Manage always-on programs, seasonal campaigns, and spot/reactive activations across pillars.
Represent Snapdragon at industry events and support Qualcomm-led event strategies.
Define success metrics for all IM-led programs and provide regular performance updates.
Collaborate with channel, creative, and brand teams to bring campaigns to market efficiently.

What we're looking for

8+ years of integrated or brand marketing experience
Proven ability to manage full-funnel marketing programs across channels
Strong fluency in campaign architecture from strategy through activation and measurement
Experience managing competing priorities in a matrixed environment
Comfortable operating autonomously while aligning with senior leadership
Demonstrated AI fluency for improved marketing effectiveness, speed, and scale
Familiarity with tiered launch frameworks and IM operating models

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