Manager, Integrated Marketing

Qualcomm

Confirmed live 2 days ago High trust

Quick summary

Work type
On-site
Location
San Diego, CA
Salary
$129,700–$194,500 / yr
Posted
98 days ago
Freshness
Confirmed live 2 days ago
Closes
Dec 2, 2026

Market check

Salary context

Below market

How this pay compares to similar roles

Similar $199k
This role $162k
$117k most similar roles pay here $245k

This role pays less than 76% of similar roles. Most pay $165,375–$232,848 — the shaded band above. At the midpoint, this role pays about $162k versus about $199k for comparable roles.

Based on 240 similar postings.

Employer

About Qualcomm

Qualcomm is a leading American semiconductor and telecommunications company based in San Diego, CA.

Qualcomm currently has 623 open roles on FindRole.

Listed pay typically runs $148,300–$222,500 across 603 roles with salary data.

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At a glance

TL;DR · Manager, Integrated Marketing

Manager, Integrated Marketing - Snapdragon is an individual contributor role within the Product Marketing team focused on orchestrating brand and demand efforts for the Snapdragon portfolio. This practitioner role involves owning integrated marketing strategy and execution, where you will partner with Product Marketing teams to triage launch requests, assign activation tiers, and develop integrated briefs. You will build full-funnel campaign architectures for Tier 1 and Tier 2 launches, manage always-on programs, and oversee seasonal campaign calendars across both pillars. Key responsibilities include defining success metrics from awareness through pipeline contribution and representing the business at industry events. The role requires expertise in paid, earned, and owned channels, as well as proficiency in generative AI and automation tools to improve marketing effectiveness. You will navigate a matrixed environment to solve complex coordination challenges within the semiconductor and platform technology space.

What you'll do

  • Own the integrated marketing strategy and execution plan for specific Snapdragon business units.
  • Partner with Product Marketing Managers to triage launch requests and develop integrated briefs.
  • Lead full-funnel campaign architecture for Tier 1 and Tier 2 product launches.
  • Manage always-on programs, seasonal campaign calendars, and reactive activations across both pillars.
  • Represent the brand at industry events and manage Qualcomm-owned event strategies.
  • Coordinate with channel, creative, and brand teams to execute campaigns efficiently.
  • Define success metrics for marketing programs and provide regular performance updates to stakeholders.
  • Use performance data to inform future campaign planning and resource allocation decisions.

What we're looking for

  • Bachelor's degree and 3+ years of relevant experience in marketing, business, engineering, or communications.
  • Associate's degree and 5+ years of relevant experience in marketing, business, engineering, or communications.
  • High school diploma and 7+ years of relevant experience in marketing, business, engineering, or communications.
  • Advanced degrees may substitute for up to two years of work experience.
  • 8+ years of integrated or brand marketing experience is preferred.
  • Demonstrated experience owning full-funnel marketing programs across paid, earned, and owned channels.
  • Experience in marketing semiconductor, platform, or technology brands (B2B2C or B2B).
  • Strong AI fluency with the ability to apply generative AI and automation tools to improve marketing effectiveness.

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