This role pays more than
66%
of similar roles. Most pay
$162,000–$213,243
— the shaded band above.
At the midpoint, this role pays about
$202k
versus about
$188k
for comparable roles.
Based on 240 similar postings.
Employer
About Gen Digital
Gen Digital is a US-based consumer cybersecurity company formed by the merger of NortonLifeLock and Avast. It sells identity protection, antivirus, VPN, and privacy software under the Norton, Avast, AVG, Avira, LifeLock, ReputationDefender, and CCleaner brands.
Gen Digital currently has
23 open roles
on FindRole.
Listed pay typically runs
$172,240–$190,140
across 16 roles with salary data.
Senior Manager, Digital Analytics leads the end-to-end web measurement infrastructure and manages a team of individual contributors. This role serves as the primary technical authority for data collection, structure, and delivery across various web properties. Key responsibilities include governing the canonical data layer schema, managing Tealium iQ for tag deployment, and overseeing web instrumentation to support product and marketing decisions. The position involves managing the Amplitude platform, ensuring high-quality data flow from Tealium, and maintaining a robust marketing tag ecosystem while ensuring compliance with GDPR and CCPA regulations. The ideal candidate possesses deep expertise in JavaScript, HTML/CSS, and advanced knowledge of server-side tagging. They will solve complex problems regarding data integrity, privacy-compliant cookie management, and the creation of a self-service analytics environment to empower cross-functional teams to make informed, data-driven decisions.
Define and maintain the canonical data layer schema, including naming conventions, event taxonomy, and versioning across all web properties.
Manage the end-to-end Tealium iQ implementation, including tag library health, load rules, and server-side/client-side deployment strategies.
Oversee web instrumentation by defining tracking requirements for user behaviors and validating data layer pushes with engineering teams.
Manage the marketing tag ecosystem to ensure accurate conversion attribution across paid search, social, affiliate, and display channels.
Ensure global privacy compliance by managing cookie governance, consent management platforms (CMP), and PII redaction in tracking payloads.
Own the Amplitude platform by defining data governance models, ensuring high-quality SDK integrations, and training internal teams on self-service analytics.
Manage and mentor a team of individual contributors through performance feedback, career development plans, and hiring initiatives.
What we're looking for
Bachelor's degree in Computer Science or a related field; Master's or Ph.D. (preferred).
10+ years of experience in digital analytics, web measurement, or marketing technology.
At least 3–5 years of experience in a formal people management role.
Deep hands-on expertise with Tealium iQ and experience with Tealium AudienceStream (preferred).
Proven ownership of an enterprise-scale data layer including specification authoring and governance.
Expert-level understanding of web instrumentation, JavaScript event tracking, and SDK integration.
Fluency in marketing tagging ecosystems including paid search, social, affiliate, and server-side tagging.
Hands-on experience with Amplitude for analytics, taxonomy governance, and self-service enablement.
Working knowledge of privacy regulations such as GDPR, CCPA/CPRA, and ePrivacy.
Proficiency in JavaScript and HTML/CSS to debug custom tag code and instrumentation scripts.
Experience with consent management platforms (OneTrust, Cookiebot) and IAB TCF / Google Consent Mode v2 (preferred).
Familiarity with other enterprise tag management systems like Adobe Launch or Google Tag Manager (preferred).
Familiarity with SQL and data warehouse querying in Snowflake or BigQuery (preferred).
Google Analytics
GA4
Adobe Analytics
Tag Management Platforms
Data Layer
Web Analytics
AI
Machine Learning
Business Intelligence
Data Visualization
Digital Measurement
QA
GDPR
CCPA
Consent Management Frameworks
Product Roadmap
Remote (New York, NY)10 days ago
$130,000–$260,000
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AI
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Vendor Management
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Power Apps
Power Automate
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SQL
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