The Senior Product Manager II role at ESPN’s Data Product team focuses on driving measurement strategy and analytics instrumentation across digital products. This position involves defining measurement strategies, designing event schemas, and ensuring end-to-end delivery of data collection outcomes for web, mobile, and connected TV platforms. The ideal candidate will have deep technical fluency in data collection, SQL proficiency, and hands-on experience with cloud data platforms like Snowflake or BigQuery. They must also possess strong communication skills to align engineering, analytics, and business teams while maintaining a bias for action and ownership mindset. Experience in the sports media industry is preferred, along with familiarity with enterprise analytics platforms such as Adobe CX Analytics and knowledge of data governance frameworks like GDPR and CCPA.
Own instrumentation outcomes across ESPN’s digital products for completeness, accuracy, and usability.
Define measurement strategy, including event schemas and behavioral signals, to serve analytics needs.
Convert stakeholder questions into precise technical specifications that engineers can implement without ambiguity.
Drive end-to-end delivery of instrumentation from discovery through launch, coordinating with cross-functional teams.
Ensure data collection is implemented correctly by working directly with engineering teams on platform standards.
Proactively identify and resolve instrumentation gaps to support reliable self-service analysis.
Use data to audit tagging and tracking health, surface improvement opportunities, and shape future measurement decisions.
What we're looking for
7+ years of experience in analytics instrumentation or data product management with a track record of owning outcomes.
Deep hands-on expertise in designing event-based data models and schemas across multiple platforms.
Ability to translate business questions into precise technical specifications for engineers.
Fluency in SQL and experience validating data quality on cloud data platforms like Snowflake, Databricks, or BigQuery.
Proven ability to orchestrate cross-functional delivery of instrumentation projects.
Strong communication skills to influence stakeholders across engineering, product, and analytics teams.
Market check
Salary context
This
$155,700–$208,700
range sits above
43%
of similar postings on FindRole.
Peer median band
$159,750–$226,600
Median floor and ceiling across peers.
Typical midpoint (25–75%)
$159,874–$227,325
Middle half of comparable postings.
Based on 238 comparable postings.*
* 240 is the maximum number of comparable postings sampled.
Employer
About The Walt Disney Company
The Walt Disney Company is a diversified global entertainment and media enterprise operating in segments including Disney Parks, Experiences and Products; Entertainment (ABC, Hulu, Disney+); and ESPN. Industry: Entertainment & Media
The Walt Disney Company currently has
118 open roles
on FindRole.
Listed pay typically runs
$141,900–$190,300
across 110 roles with salary data.