Vice President Marketing Delivery Lead, Web Analytics & Data

JPMorgan Chase

Confirmed live 2 days ago High trust

Quick summary

Work type: On-site
Location: New York, NY
Posted: 8 days ago
Freshness: Confirmed live 2 days ago
Nearby: 99+ roles within 25 mi

Market check

Salary context

How this pay compares to similar roles

Similar $190k

$138k most similar roles pay here $233k

This listing doesn't post a salary. Most similar roles pay $156,625–$223,750.

Based on 239 similar postings.

Employer

About JPMorgan Chase

JPMorgan Chase & Co. is a global financial services firm and one of the largest banks in the world, offering investment banking, commercial banking, asset management, and consumer financial services.

JPMorgan Chase currently has 1117 open roles on FindRole.

Listed pay typically runs $186,160–$215,000 across 7 roles with salary data.

Most-posted roles

View all roles at JPMorgan Chase

At a glance

TL;DR · Vice President Marketing Delivery Lead, Web Analytics & Data

Role Posting Log in to save

As a Marketing Delivery Lead, Vice President – Web Analytics & Data within the Digital Performance team, you will own the end-to-end web analytics product strategy for public websites, mobile applications, and advisor-facing tools. You will collaborate with marketing, product, engineering, and Business Intelligence partners to ensure data collection is accurate and scalable while managing an external analytics agency. Your daily work involves authoring technical tracking requirements, defining event taxonomies, and developing data layer specifications. You will translate complex data into actionable insights using Google Analytics, Adobe Analytics, and various BI tools to improve digital conversion and user experience. Additionally, you will help scale AI-powered web data solutions for predictive analytics while ensuring compliance with privacy regulations like GDPR and CCPA. This role requires expertise in tag management platforms and technical tracking within highly regulated environments.

Skills

Google Analytics GA4 Adobe Analytics Tag Management Platforms Data Layer Web Analytics AI Machine Learning Business Intelligence Data Visualization Digital Measurement QA GDPR CCPA Consent Management Frameworks Product Roadmap

What you'll do

Define and own the end-to-end web analytics product roadmap and strategy across websites, mobile apps, and advisor tools.
Author technical tracking requirements including event taxonomies, data layer specifications, and tagging standards.
Conduct QA and validation of tracking implementations to ensure data accuracy and integrity across all digital properties.
Manage the external analytics agency by briefing requirements, setting timelines, and ensuring high-quality deliverables.
Monitor browser privacy changes and cookie deprecation to maintain compliant and resilient tracking strategies.
Translate complex web performance data into actionable insights for senior stakeholders and business partners.
Partner with BI and data science teams to design and scale AI-powered predictive analytics solutions.
Identify opportunities to improve digital conversion, engagement, and user experience through trend analysis.

What we're looking for

At least 5 years of experience in digital analytics, web analytics, or analytics product management.
Deep hands-on expertise with Google Analytics (GA4) and tag management platforms.
Proficiency in writing technical tracking specifications for websites, mobile applications, and complex digital tools.
Experience managing external vendors or agencies, including scoping work and ensuring quality delivery.
Solid understanding of data layer architecture, event tracking, and digital measurement frameworks.
Familiarity with AI/ML concepts and experience partnering with data science or BI teams on analytics solutions.
Knowledge of data privacy regulations such as GDPR and CCPA regarding digital tracking.
Experience in financial services or other highly regulated industries.