Marketing Delivery Lead, Vice President, Web Analytics & Data

JPMorgan Chase

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Quick summary

Work type
On-site
Location
New York, NY
Employment
Full-time
Posted
33 days ago
Freshness
Confirmed live today
Nearby
99+ roles within 25 mi

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Salary context

How this pay compares to similar roles

Similar $180k
$130k $222k
below market most similar roles pay here above market

This listing doesn't post a salary. Most similar roles pay $147,350–$213,222.

Based on 240 similar postings.

Employer

About JPMorgan Chase

JPMorgan Chase & Co. is a global financial services firm and one of the largest banks in the world, offering investment banking, commercial banking, asset management, and consumer financial services.

JPMorgan Chase currently has 1226 open roles on FindRole.

Listed pay typically runs $156,750–$215,000 across 5 roles with salary data.

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At a glance

TL;DR · Marketing Delivery Lead, Vice President, Web Analytics & Data

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As the Marketing Delivery Lead, Vice President – Web Analytics & Data, you will join the Digital Performance team to own the end-to-end web analytics product strategy for public websites, mobile applications, and advisor-facing tools. You will define the product roadmap, author technical tracking requirements, and manage an external analytics agency to ensure accurate data collection. Your daily work involves writing data layer specifications, conducting QA on tracking implementations, and translating complex analytics into actionable insights for stakeholders. You will utilize Google Analytics, Adobe Analytics, tag management platforms, and BI tools while navigating browser privacy changes and consent management frameworks. Additionally, you will collaborate with data science teams to build AI-powered web data solutions, including predictive analytics and automated optimization recommendations, within a highly regulated financial services environment.

Skills

Google Analytics GA4 Adobe Analytics Tag Management Data Layer Web Analytics AI Machine Learning Business Intelligence Data Visualization GDPR CCPA Digital Tracking Predictive Analytics

What you'll do

  • Define and own the web analytics product roadmap to align data collection with business goals.
  • Author technical tracking requirements including event taxonomies, data layer specifications, and tagging standards.
  • Conduct QA and validation of tracking implementations to ensure data accuracy across all digital properties.
  • Manage the external web analytics agency by briefing requirements and holding them accountable for quality.
  • Interpret performance reports from Google Analytics to provide actionable insights for stakeholders.
  • Identify opportunities to improve digital conversion and user experience by analyzing trends and anomalies.
  • Partner with data science teams to design and scale AI-powered web data solutions and predictive analytics.
  • Monitor browser privacy changes and cookie deprecation to ensure compliant and resilient tracking strategies.

What we're looking for

  • 5+ years of experience in digital analytics, web analytics, or analytics product management.
  • Deep hands-on expertise with Google Analytics (GA4) and tag management platforms.
  • Strong experience writing technical tracking specifications for websites, mobile applications, and complex digital tools.
  • Demonstrated ability to analyze and interpret web performance data and present findings to both technical and non-technical audiences.
  • Experience managing external vendors or agencies, including scoping work, managing timelines, and ensuring quality delivery.
  • Solid understanding of data layer architecture, event tracking, and digital measurement frameworks.
  • Experience in financial services or another highly regulated industry (preferred).
  • Hands-on experience with AI or machine learning tools applied to web data (preferred).

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