This role pays more than
50%
of similar roles. Most pay
$202,496–$282,762
— the shaded band above.
At the midpoint, this role pays about
$245k
versus about
$243k
for comparable roles.
Based on 240 similar postings.
Employer
About Lyft
Lyft is a transportation network company offering ride-hailing services across the US and Canada.
Lyft currently has
15 open roles
on FindRole.
Listed pay typically runs
$140,800–$176,000
across 14 roles with salary data.
Senior Director, Global B2B Marketing leads marketing for the global B2B platform, managing a matrixed team to support multiple ride-share, taxi, and luxury brands. This role is responsible for establishing the operating backbone, including marketing strategy, planning cycles, budget allocation, and reporting cadences across diverse markets. The position focuses on building an audience-first go-to-market model for verticals like healthcare, automotive, and transit while ensuring brand compliance. Key responsibilities include managing the marketing technology stack, integrating CRM and marketing automation tools, and creating unified dashboards to track pipeline and ROI. Required technical skills include proficiency in Salesforce, HubSpot or Marketo, Looker or Tableau, SQL, and Workato. The role solves the challenge of scaling a single marketing organization across multiple brands by centralizing infrastructure while maintaining local market relevance through strategic data integration and cross-functional leadership.
SaaS
Account-Based Marketing (ABM)
Paid Search
Paid Social
Display
Salesforce
Marketo
HubSpot
Sigma
Looker
Tableau
Power BI
ChatGPT
Claude
AI Tools
Demand Generation
Microsoft Fabric
Power BI
Copilot
Cowork
MSXi
Scout
Data Engineering
Business Intelligence
AI
Automation
Data Governance
Data Architecture
Analytics
Reporting