This role pays less than
78%
of similar roles. Most pay
$162,000–$235,750
— the shaded band above.
At the midpoint, this role pays about
$156k
versus about
$199k
for comparable roles.
Based on 240 similar postings.
Employer
About Gen Digital
Gen Digital is a US-based consumer cybersecurity company formed by the merger of NortonLifeLock and Avast. It sells identity protection, antivirus, VPN, and privacy software under the Norton, Avast, AVG, Avira, LifeLock, ReputationDefender, and CCleaner brands.
Gen Digital currently has
23 open roles
on FindRole.
Listed pay typically runs
$161,540–$182,940
across 16 roles with salary data.
As a Senior AI Search & SEO Strategist on the Discoverability and Distribution team, you will drive visibility and authority for a cybersecurity and identity portfolio across organic search, AI-powered discovery surfaces, and the open web. You will manage content optimization strategies, conduct audits, perform URL mapping, and develop detailed briefs to ensure high-performing landing pages. This role requires expertise in SEO craft, content strategy, agentic workflows, and Answer Engine Optimization (AEO) to navigate how large language models synthesize information. You will utilize tools such as Semrush, Ahrefs, Google Search Console, Screaming Frog, and analytics platforms like Google Analytics or Adobe Analytics. Additionally, you will leverage Claude, ChatGPT, and emerging LLM monitoring tools like Profound. Your work addresses the challenge of maintaining brand visibility as search systems and AI answer engines fundamentally change how consumers discover information.