AEO and GEO Marketing Manager

Stripe

Confirmed live 2 days ago High trust
Remote

Quick summary

Work type
Remote
Location
Remote
Salary
$143,400–$215,200 / yr
Posted
141 days ago
Freshness
Confirmed live 2 days ago

Market check

Salary context

Competitive pay

How this pay compares to similar roles

Similar $199k
This role $179k
$132k most similar roles pay here $253k

This role pays less than 55% of similar roles. Most pay $156,437–$241,625 — the shaded band above. At the midpoint, this role pays about $179k versus about $199k for comparable roles.

Based on 240 similar postings.

Employer

About Stripe

Stripe is a financial infrastructure platform for internet businesses, providing payment processing, billing, fraud prevention, and banking-as-a-service APIs to businesses of all sizes globally. Industry: Payments Infrastructure & Financial Technology

Stripe currently has 173 open roles on FindRole.

Listed pay typically runs $190,400–$285,600 across 171 roles with salary data.

Most-posted roles

View all roles at Stripe

At a glance

TL;DR · AEO and GEO Marketing Manager

As an AEO and GEO Marketing Manager, you will join a global, cross-functional Growth Marketing team dedicated to testing and scaling cutting-edge acquisition channels. You will lead the strategy for the Answer Engine Optimization channel, focusing on growing new user acquisition from platforms like ChatGPT, Perplexity, and Google AI Overviews. Your daily work involves developing roadmaps to improve answer engine performance, optimizing Stripe.com so artificial intelligence agents can efficiently access information, and integrating AI capabilities to enhance search efficiency. You will collaborate with content, engineering, and analytics teams to execute experiments and report on performance. The role requires expertise in generative engine optimization, user intent analysis, and technical SEO. Required skills include proficiency in reporting tools like Tableau or Google Analytics, while preferred qualifications include experience with NLP, vector search, RAG, and SQL queries.

What you'll do

  • Lead growth and user acquisition strategies for Answer Engine Optimization (AEO) channels.
  • Optimize Stripe.com so AI agents can efficiently access information and perform actions for users.
  • Integrate artificial intelligence capabilities to improve the performance of search and answer engine channels.
  • Develop and execute a roadmap of experiments to improve performance across generative engines like ChatGPT and Perplexity.
  • Partner with content, engineering, and analytics teams to build comprehensive testing roadmaps.
  • Analyze data from dashboards and reporting tools to drive growth decisions and identify new opportunities.
  • Deliver regular reports on channel performance to track progress and measure results.

What we're looking for

  • 5+ years of experience creating and executing search engine optimization strategies.
  • Direct experience with answer engine optimization (AEO) and generative engine optimization (GEO).
  • Proven technical experience making websites SEO and AEO-friendly.
  • Experience analyzing data in dashboards and reporting software like Tableau, Looker, Adobe Analytics, or Google Analytics.
  • Experience applying user intent analysis to prioritize actions that deliver measurable outcomes.
  • Proven ability to take initiative, independently problem-solve, and drive tasks to completion.
  • Experience leading project roadmaps across cross-functional stakeholders, including engineering and content teams.
  • Experience with NLP, vector search, RAG, B2B SaaS, fintech, or SQL (preferred); Bachelor's degree or 4 years of additional experience (preferred).

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