Principal Product Marketing Manager, Emerging Mid Market Platform

Intuit

Confirmed live yesterday High trust

Quick summary

Work type
On-site
Location
Mountain View, CA
Salary
$205,000–$277,500 / yr
Posted
28 days ago
Freshness
Confirmed live yesterday

Market check

Salary context

Above market

How this pay compares to similar roles

Similar $204k
This role $241k
$151k most similar roles pay here $291k

This role pays more than 80% of similar roles. Most pay $177,137–$230,250 — the shaded band above. At the midpoint, this role pays about $241k versus about $204k for comparable roles.

Based on 240 similar postings.

Employer

About Intuit

Intuit is a financial software company known for products like TurboTax, QuickBooks, Mint, and Credit Karma, helping consumers and small businesses manage their finances and taxes. Industry: Financial Software & Technology

Intuit currently has 174 open roles on FindRole.

Listed pay typically runs $202,500–$274,000 across 152 roles with salary data.

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At a glance

TL;DR · Principal Product Marketing Manager, Emerging Mid Market Platform

As a Principal Product Marketing Manager, Emerging Mid Market Platform, you will join the Emerging Mid-Market Marketing team to define the future of QuickBooks Advanced. This strategic leadership role involves shaping multi-year product strategy by translating market, product, and customer insights into durable roadmaps that ensure long-term competitive positioning. You will partner with product, go-to-market, and executive stakeholders to build business cases for the future state of the platform while aligning cross-functional teams on key decisions. Your daily work involves sharpening target audience definitions, developing compelling narratives for sales enablement, and navigating a complex matrixed organization. The role requires expertise in product marketing, product strategy, or management consulting within the mid-market SaaS space. You must possess exceptional storytelling skills, experience with executive business reviews, and proficiency in various AI tools to drive measurable outcomes.

What you'll do

  • Define the multi-year strategic direction for QuickBooks Advanced to win in the mid-market segment.
  • Use market and customer insights to refine target audience definitions and value propositions.
  • Partner with product leadership to prioritize roadmap items based on long-term competitive positioning.
  • Act as a liaison between product, sales, and executive stakeholders to ensure alignment on strategic decisions.
  • Develop data-driven business cases and narratives to support the future state of the product for senior leadership.
  • Translate high-level strategy into compelling narratives that enable the sales team to sell the vision effectively.

What we're looking for

  • BA/BS degree required; MBA preferred (preferred).
  • 12+ years of experience in product marketing, product strategy, or management consulting.
  • Mid-market SaaS experience is strongly preferred (preferred).
  • Proven ability to define and defend long-range strategic bets using market intelligence and customer insight.
  • Experience working with product management teams.
  • Demonstrated track record influencing stakeholders across a complex, matrixed organization.
  • Exceptional communication and storytelling skills with comfort presenting at executive business reviews.
  • Fluency in a range of AI tools with experience incorporating them into your workflow.

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