This role pays more than
84%
of similar roles. Most pay
$169,500–$227,737
— the shaded band above.
At the midpoint, this role pays about
$251k
versus about
$199k
for comparable roles.
Based on 240 similar postings.
Employer
About Intuit
Intuit is a financial software company known for products like TurboTax, QuickBooks, Mint, and Credit Karma, helping consumers and small businesses manage their finances and taxes. Industry: Financial Software & Technology
Intuit currently has
174 open roles
on FindRole.
Listed pay typically runs
$202,500–$274,000
across 152 roles with salary data.
Group Manager, Product Marketing, Medium & Large Accounting Firms will lead a team of four product marketers to drive the go-to-market strategy for medium and large accounting firms. This role involves developing integrated positioning, messaging frameworks, and strategic plans for both the Intuit Accountant Suite and client products like QuickBooks Online, Money, and Intuit Enterprise Suite. The manager is responsible for translating customer insights into a cohesive narrative that addresses the specific needs of firms transitioning toward advisory services while navigating an AI-native landscape. Key responsibilities include managing team development, coordinating cross-functional marketing efforts, and utilizing AI tools to accelerate research and content production. The ideal candidate possesses over ten years of experience in product marketing, expertise in B2B SaaS or financial management software, and a proven ability to use AI as a force multiplier for high-level strategic work.
Lead, coach, and develop a team of four product marketers to ensure high standards in craft and execution.
Develop the comprehensive go-to-market strategy package including ICP, positioning, messaging frameworks, and competitive analysis for the target segment.
Create an integrated marketing narrative that unifies multiple products into a single cohesive story for accounting firms.
Utilize AI tools as a force multiplier to accelerate research, content generation, and market segmentation.
Translate complex product features into value-based messaging that addresses specific business challenges faced by large accounting firms.
Drive firm advocacy and adoption of the Intuit suite through coordinated marketing campaigns across various channels.
Gather and analyze customer and competitive data to inform the product roadmap and improve go-to-market performance.
Establish and track key performance metrics, including product-market fit, firm penetration, and overall segment revenue goals.
What we're looking for
BA/BS or equivalent work experience; MBA preferred.
10+ years of experience in marketing or product marketing including go-to-market leadership.
Experience managing and developing a team of marketers.
Proven ability to translate market, product, and customer insights into positioning, messaging, and go-to-market strategies.
Demonstrated track record of using AI tools to improve the quality and speed of marketing output.
Excellent storytelling and executive communication skills to align diverse teams and senior leaders.
Ability to make data-based decisions and take ownership of measurable business outcomes.
Experience with B2B SaaS, ERP, financial management, or accounting software is a plus.
Generative AI
LLM
Prompt Engineering
Conversational AI
Data Pipelines
Product Management
User Research
Design Technology
Experimentation
KPI Tracking
CDI
D4D