Principal, GTM Automation, RevOps

Cloudflare, Inc

Confirmed live today High trust
Remote

Quick summary

Work type
Remote
Location
Austin, TXSan Francisco, CA
Salary
$184,000–$230,000 / yr
Posted
4 days ago
Freshness
Confirmed live today

Market check

Salary context

Competitive pay

How this pay compares to similar roles

Similar $183k
This role $207k
$132k $244k
below market most similar roles pay here above market

This role pays more than 62% of similar roles. Most pay $156,750–$209,681 — the blue band above. At the midpoint, this role pays about $207k versus about $183k for comparable roles.

Based on 240 similar postings.

Employer

About Cloudflare, Inc

Cloudflare is a prominent cloud services and security company that provides content delivery network (CDN), DDoS mitigation, and Zero Trust security services to millions of internet properties.

Cloudflare, Inc currently has 110 open roles on FindRole.

Listed pay typically runs $194,000–$266,000 across 56 roles with salary data.

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At a glance

TL;DR · Principal, GTM Automation, RevOps

The Principal, GTM Automation, RevOps is a senior individual contributor role within the Revenue organization. You will document processes and build agentic workflows to automate repetitive tasks such as account enrichment, CRM updates, and deal registration. The role involves designing improvements for Sales, Marketing, Customer Success, and Partner teams while determining where AI systems can replace human judgment. You will build a signal layer for account prioritization using product usage and intent data. Key technical requirements include proficiency in Python, TypeScript, and SQL, along with hands-on experience with Salesforce APIs, BigQuery, and Snowflake. You must be able to integrate SaaS systems via REST APIs and webhooks while managing LLM-powered workflows. This role solves the business problem of operational friction by creating robust, observable automation systems.

What you'll do

  • Design and build agentic workflows for repetitive revenue tasks like account enrichment, CRM updates, and renewals.
  • Determine which parts of the go-to-market motion require AI automation versus human judgment.
  • Establish quality bars for production agents using evals, monitoring, and clear rules for sensitive data.
  • Own the architecture connecting agents to Salesforce, data warehouses, and various intent sources.
  • Build a signal layer to feed account prioritization, routing, and next-best-action data.
  • Review code and designs from stakeholders to ensure version control and proper testing are in place.
  • Identify automation opportunities with leadership and measure the business impact of every shipped tool.
  • Document all systems and ownership to ensure long-term operational continuity.

What we're looking for

  • 10+ years in software engineering, data engineering, GTM automation, or revenue systems.
  • Several years of experience owning systems from design through production support at a staff level or above.
  • Experience running at least one LLM-powered workflow or agent that a business team relied on in production.
  • Proficiency in Python or TypeScript and strong SQL skills.
  • Hands-on experience with Salesforce data models, Flow, APIs, and permissions.
  • Experience working directly in BigQuery, Snowflake, or a similar data warehouse.
  • Experience integrating SaaS systems over REST APIs and webhooks.
  • Export control laws, including the U.S. Export Administration Regulations.

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