Principal Associate, Commercial Bank Marketing Strategist

Capital One Financial

Confirmed live yesterday High trust

Quick summary

Work type: On-site
Location: Plano, TXMcLean, VARichmond, VA
Salary: $120,800–$137,900 / yr
Posted: 7 days ago
Freshness: Confirmed live yesterday
Nearby: 99+ roles within 25 mi

Market check

Salary context

Competitive pay

How this pay compares to similar roles

Similar $166k

This role $129k

$108k most similar roles pay here $225k

This role pays less than 65% of similar roles. Most pay $119,050–$213,750 — the shaded band above. At the midpoint, this role pays about $129k versus about $166k for comparable roles.

Based on 240 similar postings.

Employer

About Capital One Financial

Capital One Financial is a bank holding company specializing in credit cards, auto loans, banking, and savings products, known for its data-driven approach to consumer and commercial finance. Industry: Financial Services & Banking

Capital One Financial currently has 1039 open roles on FindRole.

Listed pay typically runs $197,300–$225,100 across 1033 roles with salary data.

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View all roles at Capital One Financial

At a glance

TL;DR · Principal Associate, Commercial Bank Marketing Strategist

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The Principal Associate, Commercial Bank Marketing Strategist joins the Commercial Banking Marketing team to drive multi-channel marketing strategies for B2B prospects and clients. This role involves building deep relationships with business partners to develop integrated campaigns across email, web, content, social media, collateral, and events. The individual will manage projects from inception to execution, creating scalable programs that support prospecting, cross-selling, and client retention while establishing metrics to inform product strategy. Key responsibilities include collaborating with creative, tech, legal, and compliance teams to deliver high-quality assets. Required skills include proficiency in the Google suite, Tableau, AI tools, and Salesforce for personalized marketing. The role addresses the challenge of navigating complex B2B marketing landscapes within the financial services sector by translating business objectives into actionable, data-driven marketing plans that improve customer engagement and brand positioning.

Skills

B2B Marketing Multi-channel Marketing Salesforce Tableau Google Suite AI Tools Project Management Social Media

What you'll do

Develop and execute integrated, multi-channel marketing strategies to meet specific business objectives for B2B prospects and clients.
Build relationships with commercial banking partners to identify opportunities for prospecting, cross-selling, and client retention.
Create scalable marketing campaigns that can be applied across multiple lines of business within the Commercial Bank.
Establish campaign metrics and analyze data to inform product strategy, positioning, and future marketing plans.
Manage the full project lifecycle independently, including storytelling, project management, and aligning work with existing strategies.
Manage incoming marketing requests from various lines of business while prioritizing tasks based on capacity and goals.
Brief and collaborate with creative teams, agencies, and internal resources to develop high-quality marketing assets.
Communicate performance metrics and qualitative feedback to stakeholders to drive action-oriented improvements.

What we're looking for

Bachelor's Degree or Military Experience.
At least 4 years of experience working with multi-channel marketing programs.
At least 4 years of experience managing marketing intent, partnering with creative/channel teams, and developing campaigns and briefs.
Master's degree in Marketing, Business, or Communications (preferred).
5+ years of experience in marketing for financial services (preferred).
5+ years of Business to Business (B2B) marketing experience (preferred).
Experience using marketing technology like Salesforce to personalize and relevant marketing (preferred).

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