Senior Associate, Prospect Marketing - Card Partnerships

Capital One Financial

Confirmed live yesterday High trust
Hybrid

Quick summary

Work type
Hybrid
Location
McLean, VARichmond, VAChicago, IL
Salary
$87,700–$100,100 / yr
Posted
16 days ago
Freshness
Confirmed live yesterday

Market check

Salary context

Below market

How this pay compares to similar roles

Similar $173k
This role $94k
$72k most similar roles pay here $235k

This role pays less than 99% of similar roles. Most pay $127,300–$219,481 — the shaded band above. At the midpoint, this role pays about $94k versus about $173k for comparable roles.

Based on 240 similar postings.

Employer

About Capital One Financial

Capital One Financial is a bank holding company specializing in credit cards, auto loans, banking, and savings products, known for its data-driven approach to consumer and commercial finance. Industry: Financial Services & Banking

Capital One Financial currently has 998 open roles on FindRole.

Listed pay typically runs $197,300–$225,100 across 992 roles with salary data.

Most-posted roles

View all roles at Capital One Financial

At a glance

TL;DR · Senior Associate, Prospect Marketing - Card Partnerships

Senior Associate, Prospect Marketing - Card Partnerships joins the Customer Lifecycle Marketing team to develop and manage omnichannel marketing prospect campaigns for a growing portfolio of partner card programs. This role focuses on innovation across the funnel, including awareness generation, consideration, and conversion for established products. The successful candidate will execute multi-channel strategies, create creative briefs, and perform testing to optimize results against key performance indicators. Day-to-day responsibilities include collaborating with cross-functional teams like creative, analytics, and legal to build marketing intent through Salesforce Marketing Cloud and other internal platforms. The role requires a data-driven approach to identify opportunities for improvement while managing multiple projects in a fast-paced environment. Key skills include experience in direct response marketing, acquisition marketing, and the ability to translate complex performance results into clear, data-backed stories for stakeholders across the enterprise.

What you'll do

  • Develop and execute multi-channel marketing strategies for new customer acquisition across owned channels.
  • Build and launch marketing intent including creative, segmentation, and journey builds via Salesforce Marketing Cloud.
  • Analyze performance results to optimize marketing programs through creative testing and new technology adoption.
  • Write clear creative briefs, test plans, and strategy documents to drive performance against key metrics.
  • Translate data into stories to socialize marketing and business results with internal stakeholders.
  • Manage the production of marketing assets by briefing and collaborating with creative agencies and internal teams.
  • Monitor industry trends and competitor activity to identify opportunities for innovation in card programs.

What we're looking for

  • Must have a Bachelor's Degree or equivalent military experience.
  • Must have at least 2 years of experience in marketing or project management.
  • Must have at least 2 years of experience in planning, executing, and analyzing marketing programs.
  • Must have at least 2 years of experience managing creative processes and partnering with creative teams.
  • Preferred: At least 2 years of experience in the financial services industry.
  • Preferred: At least 2 years of experience in the retail industry.
  • Preferred: At least 1 year of experience with Salesforce Marketing Cloud.
  • Will not sponsor a new applicant for employment authorization for this position.

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