Principal Architect, Consumer Data Platform, Measurement & Attribution

Warner Bros. Discovery

Confirmed live 2 days ago High trust
Remote

Quick summary

Work type
Remote
Location
Atlanta, GA
Salary
$154,070–$286,130 / yr
Posted
7 days ago
Freshness
Confirmed live 2 days ago

Market check

Salary context

Competitive pay

How this pay compares to similar roles

Similar $215k
This role $220k
$138k most similar roles pay here $302k

This role pays more than 57% of similar roles. Most pay $173,200–$256,000 — the shaded band above. At the midpoint, this role pays about $220k versus about $215k for comparable roles.

Based on 240 similar postings.

Employer

About Warner Bros. Discovery

Warner Bros. Discovery is a global media and entertainment company operating a broad portfolio of iconic content and brands including Warner Bros. film studio, HBO, CNN, Discovery Channel, and Max streaming service. Industry: Media & Entertainment

Warner Bros. Discovery currently has 55 open roles on FindRole.

Listed pay typically runs $131,985–$245,115 across 38 roles with salary data.

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View all roles at Warner Bros. Discovery

At a glance

TL;DR · Principal Architect, Consumer Data Platform, Measurement & Attribution

Principal Architect, Consumer Data Platform, Measurement & Attribution will lead the design and implementation of a next-generation Consumer Data Spine to support the company’s AdTech strategy. This role involves architecting scalable, secure, and interoperable data infrastructure for high-fidelity identity resolution, clean room integrations, and privacy-compliant data activation across digital and streaming platforms. The individual will build production-ready infrastructure for targeted advertising, campaign insights, and audience measurement while ensuring compliance with regulations like CCPA, CPRA, GDPR, and VPPA. Key technical requirements include expertise in data architecture, API integrations, scalable data pipelines, and cloud-based platforms such as AWS, Databricks, and Snowflake. The role also requires experience with clean room technologies, digital ad serving systems like Freewheel and GAM, and the ability to mentor engineering teams while navigating complex media environments and multi-device identity resolution.

What you'll do

  • Architect and lead the development of a new Consumer Data Spine for unified identity resolution across millions of devices.
  • Design and implement clean room infrastructure to support audience activation, measurement, and attribution with agency partners.
  • Ensure all data systems comply with privacy regulations including CCPA, CPRA, GDPR, and VPPA.
  • Define and enforce architectural standards for data interoperability, scalability, and security across AdTech systems.
  • Align data infrastructure with business goals to improve targeted advertising and campaign performance.
  • Mentor engineering teams and contribute to the strategic roadmap for data platform capabilities.
  • Deliver production-ready infrastructure to support new audience solutions and advertiser integrations.

What we're looking for

  • 15+ years of experience in data architecture, AdTech, or enterprise data platforms.
  • Proven track record leading the design and implementation of large-scale identity resolution systems and data clean room infrastructure.
  • Deep understanding of first- and third-party data strategies, audience targeting, campaign measurement, and attribution.
  • Strong knowledge of data privacy regulations including CCPA, CPRA, GDPR, and VPPA.
  • Experience collaborating with cross-functional teams including Product, Engineering, Legal, and Privacy.
  • Demonstrated ability to deliver complex data infrastructure projects under tight timelines.
  • Expertise in data interoperability, API integrations, and scalable data pipelines.
  • Experience with cloud-based data platforms such as AWS, Databricks, or Snowflake.

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