This role pays more than
69%
of similar roles. Most pay
$131,139–$208,800
— the shaded band above.
At the midpoint, this role pays about
$192k
versus about
$170k
for comparable roles.
Based on 240 similar postings.
Employer
About Gen Digital
Gen Digital is a US-based consumer cybersecurity company formed by the merger of NortonLifeLock and Avast. It sells identity protection, antivirus, VPN, and privacy software under the Norton, Avast, AVG, Avira, LifeLock, ReputationDefender, and CCleaner brands.
Gen Digital currently has
21 open roles
on FindRole.
Listed pay typically runs
$175,000–$200,000
across 15 roles with salary data.
The Principal Analyst - Marketing Measurement & Growth joins the MoneyLion Marketing Analytics team to lead high-visibility measurement and decisioning work across the growth analytics function. This hands-on senior individual contributor role involves owning ambiguous, first-of-kind problems from initial business questions through analysis design, execution, and leadership-ready readouts. Key responsibilities include designing holdout and geo-tests for marketing investments, performing incrementality analysis, and building reports for campaign performance, revenue attribution, and customer value. The candidate will partner with stakeholders in marketing, product, and finance to translate business needs into data definitions while mentoring other analysts. Required skills include expert-level SQL, dbt modeling, Snowflake experience, Python, and proficiency in Looker or Tableau. The role focuses on solving complex measurement challenges within the fintech, subscription, and marketplace sectors using advanced analytics and AI tools.
Own high-visibility measurement initiatives from initial business question through to leadership-ready analysis.
Design and execute holdout tests, geo-tests, and incrementality analyses for new marketing channels.
Translate complex business requirements into technical data definitions and measurable logic for stakeholders.
Build decision-ready reporting for core metrics including campaign performance, revenue attribution, and customer value.
Maintain high standards for analytical rigor, metric governance, and data quality across the organization.
Write production-quality SQL and contribute to dbt models and reporting foundations.
Mentor junior analysts and establish reusable patterns to raise the team's overall analytical bar.
Identify recurring data issues and design scalable, durable fixes rather than one-off patches.
What we're looking for
Bachelor's degree in a quantitative or technical field.
Master's degree (preferred).
7+ years of experience in marketing analytics, growth analytics, decision science, or a related role.
Proven ability to own complex, ambiguous analytics initiatives from initial framing through senior leadership readouts.
Strong expertise in measurement methods including A/B testing, holdout and geo-based incrementality testing, and attribution interpretation.
Expert-level SQL skills and experience with modern cloud data warehouses like Snowflake.
Experience building or contributing to dbt models and governed reporting datasets (preferred).
Python for analysis, validation, or automation (preferred); experience in fintech, subscription, marketplace, or consumer growth industries (preferred).
SQL
Power BI
Tableau
Oracle Analytics
Data Visualization
Statistical Modeling
Data Mining
Data Transformation
Exploratory Data Analysis
Data Management