Lead Analyst, Marketing Data Product

The Walt Disney Company

Confirmed live yesterday High trust
Hybrid

Quick summary

Work type
Hybrid
Location
Burbank, CA
Salary
$141,900–$190,300 / yr
Employment
Full-time
Posted
15 days ago
Freshness
Confirmed live yesterday

Market check

Salary context

Competitive pay

How this pay compares to similar roles

Similar $177k
This role $166k
$132k most similar roles pay here $217k

This role pays less than 59% of similar roles. Most pay $147,325–$207,412 — the shaded band above. At the midpoint, this role pays about $166k versus about $177k for comparable roles.

Based on 240 similar postings.

Employer

About The Walt Disney Company

The Walt Disney Company is a diversified global entertainment and media enterprise operating in segments including Disney Parks, Experiences and Products; Entertainment (ABC, Hulu, Disney+); and ESPN. Industry: Entertainment & Media

The Walt Disney Company currently has 122 open roles on FindRole.

Listed pay typically runs $148,700–$198,800 across 122 roles with salary data.

Most-posted roles

View all roles at The Walt Disney Company

At a glance

TL;DR · Lead Analyst, Marketing Data Product

Lead Analyst, Marketing Data Product joins the Performance Marketing arm of the Enterprise Media and Marketing team to facilitate the delivery of a product roadmap. This role involves maintaining roadmaps for performance marketing tools, owning complex datasets, building data pipelines with engineers, and managing technical user stories to ensure cross-functional alignment. The position focuses on creating innovative campaign planning tools, refining dashboards, and translating functional requirements into wireframes for UX teams. Key responsibilities include leveraging AI and LLMs to build prototypes while optimizing paid media strategies. Required skills include advanced SQL expertise, experience with Tableau, Looker, or Power BI, and proficiency in project management tools like Airtable. Candidates should possess knowledge of Python, Spark, and big data processing, alongside familiarity with ad platforms such as Google Ads, Meta, Innovid, and various DSPs to solve complex advertising challenges.

What you'll do

  • Maintain and drive progress for a wide array of performance marketing tool roadmaps.
  • Serve as the subject matter expert and owner for core performance marketing datasets.
  • Build and improve data pipelines in collaboration with data engineering teams.
  • Manage projects by creating initiatives, writing technical user stories, and coordinating cross-functional efforts.
  • Develop and refine dashboards to simplify and expand how data insights are communicated to stakeholders.
  • Translate functional requirements into wireframes and design elements for UX/UI teams.
  • Build prototypes and tools using AI and LLMs to improve internal processes.

What we're looking for

  • Bachelor’s and/or Master’s degree in a relevant subject area such as Computer Science or Business Analytics.
  • 7+ years of related work experience in Data Engineering/Analytics, Ad Tech/Media Analytics, or technical Product Management.
  • Advanced expertise with SQL.
  • Experience working with data visualization tools such as Tableau, Looker, or Power BI.
  • Experience with workflow tracking or project management tools such as Airtable.
  • Familiarity with data and software engineering processes and principles; loose knowledge of Python or similar scripting languages.
  • Knowledge of ad platforms including Google Ads, Meta, Innovid, and DSPs (Google Display Video, The Trade Desk, Yahoo).
  • Knowledge of digital ad serving, tracking, and implementation (preferred); experience with Spark and big data processing technologies (preferred).

More like this

Similar roles

Lead Data Architect

The Walt Disney Company

Remote 73 days ago $148,300–$198,800
Data Architecture Snowflake AI Data Governance Data Lakehouse Data Catalog Semantic Layer Analytics Data Engineering
7+ yrs exp Remote

Software Data Engineer

The Walt Disney Company

Burbank, CA 11 days ago $106,900–$143,300
Spark SQL Python Databricks Snowflake AWS Terraform Data Pipelines Data Modeling LLMs DMPs Google Ads Facebook Instagram Innovid LiveRamp DSPs

Lead Solutions Analyst, Data Analysis

JPMorgan Chase

Plano, TX 24 days ago
Data Analytics Python Data Bricks Data Engineering AI ML Data Visualization Technical Writing Software Tools Infrastructure
5+ yrs exp

Senior Data Analyst, Product and Strategy Lead

Cardinal Health

31 days ago $105,100–$150,100
Data Engineering Data Science Business Intelligence AI Big Data Data Lakes Data Visualization Data Governance Advanced Analytics Design Thinking
7+ yrs exp

Lead Advanced Analytics, Product

Airbnb

Remote 71 days ago $164,000–$191,000
Python R SQL Statistical Modeling Data Mining Forecasting Data Pipelines AI-assisted Analytics ChatGPT Claude Agile Quantitative Analysis
6+ yrs exp Remote

Principal Analyst, Marketing Measurement & Growth

Gen Digital

New York, NY 22 days ago $175,000–$210,000
SQL Snowflake dbt Python Looker Tableau A/B Testing Experimentation Causal Measurement Data Modeling AI Tools Claude Code Cursor OpenAI Marketing Analytics Growth Analytics
7+ yrs exp