Marketing Data Analyst

What you'll do

• Perform end-to-end funnel and campaign analysis across insurance and security business lines to identify leaks and high-performing channels.
• Provide data-backed recommendations to marketing leadership on which campaigns to scale, cut, or modify.
• Synthesize messy data from CRM, marketing automation, and ad platforms to answer complex questions not covered by existing dashboards.
• Design measurement frameworks and define standardized metrics for areas of marketing investment lacking consistent standards.
• Create and maintain performance dashboards while ensuring tracking integrity and building toward self-service reporting.
• Develop the analytical narrative and key insights for monthly CMO reviews and quarterly business reviews.
• Act as the primary liaison between Marketing, Data Engineering, and Sales Operations to ensure data alignment and integrity.

What we're looking for

• 5+ years of experience in B2B marketing analytics.
• Experience with Looker.
• Active usage and understanding of Salesforce, Marketo, Outreach, Chillipiper, Google Analytics, and Ad Platforms.
• Deep understanding of B2B marketing funnels, attribution concepts, and performance metrics like CAC, LTV, conversion rates, and pipeline velocity.
• Exceptional ability to verbally and visually communicate complex analytical findings to non-technical stakeholders and executive leadership.